Definition of undersell in English:

undersell

verb

[WITH OBJECT]
  • 1Sell something at a lower price than (a competitor)

    ‘we can equal or undersell mail order’
    • ‘There are unquestionably farmers in a number of developing countries who have been undersold and even put out of business by imports whose prices are artificially low thanks to subsidies the rich countries pay their farmers.’
    • ‘Increasingly individuals who performed such work at home were displaced by wage workers employed in urban factories and shops that took advantage of machinery or economies of scale to undersell homeworkers.’
    • ‘When I asked him whether these substantial price cuts were because the top end models had been overpriced and underselling, he said that these reductions had been long-planned.’
    • ‘Meanwhile, corporate agribusiness can undersell the small family farmer, making the small farm economically unviable.’
    • ‘He undersold himself by $5 million, maybe more.’
    • ‘In other words, we subsidize our farmers so heavily that they can undersell poor competitors abroad.’
    • ‘The department store chain decided to remove the ‘never knowingly undersold’ tag for the Internet because it couldn't be never knowingly undersold.’
    • ‘One person is quoted saying: ‘They are either underselling for the sake of competitive pricing or gouging the heck out of everybody else.’’
    • ‘The Government itself is largely to blame for this underselling.’
    • ‘Most rivals grumbled, but matched the cap out of fear of being undersold.’
    • ‘Many chains claim that no one will undersell their own Web sites, but this is a tough policy to enforce.’
    • ‘There's always a balance between overselling and underselling, and although I think we have good potential, we have just begun to deliver on that.’
    charge less than, charge a lower price than, underbid
    View synonyms
    1. 1.1 Promote or value (something) insufficiently.
      ‘she feels she was underselling herself by putting her disability high on her CV’
      • ‘Many business leaders and community activists undersell social interaction.’
      • ‘The trailer actually undersells the film, while the storyboards and biography make for intriguing viewing.’
      • ‘Marty here told us you were pretty, but it's clear he undersold you.’
      • ‘He wasn't going to undersell himself again to a team with such dim prospects.’
      • ‘I told them that all my working life I'd fought to ensure my men had decent wages - and that I wasn't going to undersell them now.’
      • ‘We also ordered the pear crumble which was greatly undersold by its simple description - the crumble contained all sorts of exciting nibbles like pistachio nuts and came with jasmine ice-cream.’
      • ‘He has always had a feel for what the audience wants and never knowingly undersells a great event or oversells a poor event.’
      • ‘As a result, they may undersell their strengths in order to avoid being singled out and made to feel conspicuous.’
      • ‘That is not to undersell or under-rate the book: it is also a handy reference for professional writers, particularly those looking to expand more widely into other areas of food writing.’
      • ‘I think that, while an impressive gimmick, it is very undersold.’
      • ‘It is a matter of regret that the benefits of these reforms to consumers, workers and taxpayers have been chronically undersold.’
      • ‘I wrote the introduction with my best journalism cap on hoping to give an inkling of what was to come without underselling or overselling.’
      • ‘That said, perhaps I'm underselling the effort required to type out a story.’
      • ‘To sum this record up as ‘charming’ may seem to be underselling it a little.’
      • ‘You've got to wonder at some point if they're underselling their own products in their own minds.’
      • ‘My main concern is that I've undersold this album, but there's only so many adjectives you can use before they lose credibility.’
      • ‘To compare the world to an oyster (even one that is owned by me) is to undersell it a little, I think.’
      • ‘To say the golf was scintillating would be to undersell not only the drama but also the quality.’
      • ‘Cathy has been knowingly undersold, under-respected and undervalued.’
      • ‘However, in this case the book jacket writer is underselling the author.’

Pronunciation

undersell

/ʌndəˈsɛl/