One of the mysteries of the English language finally explained.
Not making, intended to make, or allowing a profit.‘they are producing a glossy magazine at a cost that is totally uncommercial’
- ‘Marginal discoveries are those that would appear to be uncommercial to develop using traditional methods but are perhaps economically attractive should some innovative ideas be applied.’
- ‘It was Korda's own favourite of his films, but the downbeat story of an artist at odds with society was uncommercial, and with two flops in a row and large new studios at Denham to run, Korda temporarily hung up his directorial hat.’
- ‘These were independent works, shot mostly with actors unknown outside Denmark, dismissed as perverse and uncommercial and thus poorly distributed beyond Europe.’
- ‘The trade-off is, I get to go make something uncommercial that will probably lose money.’
- ‘Dorati was working on Decca at the time to let him record all 104 symphonies by the uncommercial Joseph Haydn.’
- ‘It's highly uncommercial to have the story meander like this without narrative momentum.’
- ‘Joel's idea was that if you spent one cent per e-mail then spamming would become uncommercial.’
- ‘A few indies have stood out, but works of significant art, or important social comment, have been largely seen as uncommercial.’
- ‘I did feel pressure to make the movie personal and idiosyncratic, even if it meant being uncommercial or making some viewers scratch their heads and go, ‘What the hell was that?’’
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