One of the mysteries of the English language finally explained.
1A point of contact or interaction, especially between a business and its customers or consumers.‘every touchpoint must reflect, reinforce, and reiterate your core brand strategy’
2A point of reference.‘one of the cultural touchpoints for the late 1990s’
3A touch-sensitive area on an electronic device.
4A time, condition, or circumstance that is vulnerable or unstable enough to precipitate a highly unfavourable, possibly devastating outcome.‘a touchpoint for world conflagration’
The time in a child's development that precedes an appreciable leap in physical, emotional, or cognitive growth.
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