Definition of touchpoint in English:

touchpoint

noun

  • 1A point of contact or interaction, especially between a business and its customers or consumers:

    ‘every touchpoint must reflect, reinforce, and reiterate your core brand strategy’
  • 2A point of reference:

    ‘one of the cultural touchpoints for the late 1990s’
  • 3A touch-sensitive area on an electronic device.

Pronunciation:

touchpoint

/ˈtʌtʃpɔɪnt/