Definition of tie-in in English:

tie-in

noun

  • 1A connection or association.

    ‘there's a tie-in to another case I'm working on’
    • ‘The BBC have augmented coverage of the competition with several tie-ins as part of a mini-season called Africa Kicks; a good idea, intended to give viewers a deeper understanding of the continent.’
    • ‘And in politics there should be a distinction drawn between personal relationships and their professional tie-ins.’
    • ‘With respect to Lariam, we don't have any evidence that suggests that there is a tie-in between suicides and the use of the medication.’
    • ‘I cherish them, these people of all ages, all kinds of backgrounds and nothing much in common but all manner of tie-ins with me.’
    • ‘‘It's the first time the company has had this type of relationship,’ said Mr Mullan of the tie-in with York St John College.’
    • ‘The commentators have missed this juxtaposition and all its historical tie-ins.’
    • ‘But with no skillful lyrical tie-ins, or serious hooks that raise them above the generic wash of most commercial R'n'B, it all gets just a bit tiresome.’
    • ‘Not only will the students and community volunteers be working to revitalize the area, they will be paying attention to specific aspects from an environmental standpoint, hence the tie-in with Earth Day.’
    • ‘There may be a significant tie-in here between the looming war with Iraq and the threats we're picking up in intelligence intercepts.’
    • ‘Another issue raised by the independence/dependence distinction is a possible tie-in between the Great Depression and dependent-managed central banks.’
    • ‘Similarly, the tie-in with South American legends and superstitions attempts to engage with a mythic archetype of monstrous evil, but this too is patchy and unconvincing.’
    connection, association, link, correlation, correspondence, parallel, tie-up, interrelation, relationship, relation, relatedness, interconnection, interdependence, analogy, similarity
    View synonyms
    1. 1.1 A book, film, or other product produced to take advantage of a related work in another medium.
      as modifier ‘a tie-in book’
      • ‘For 75 years, Disney has successfully sold America every format of home entertainment, vacation fantasies and distinctively branded tie-ins.’
      • ‘Oh, and a tie-in book and various bits of merchandise, so there seems to be an audience for it.’
      • ‘In the meantime, she's cooking up new ways to hype it, from ads on yogurt lids to TV tie-ins.’
      • ‘Last year, licensing experts estimated that Harry Potter tie-ins were worth up to $1 billion.’
      • ‘For high-profile Hollywood films, a tie-in with The History Channel or Discovery has become almost mandatory.’
      • ‘The trend is probably epitomised by the tendency for sponsors to film their tie-in commercials for a movie at the same time and on the same set as the movie itself.’
      • ‘TV tie-ins are just one of the ways rock icons now have to sell their songs.’
      • ‘We will continue to be bombarded with embargoed books, movie tie-ins and well-connected authors.’
      • ‘Regrettably, history has not proven this to be the case, as plenty of horrendous titles have been produced with comic book tie-ins.’
    2. 1.2North American as modifier Denoting sales made conditional on the purchase of an additional item or items from the same supplier.
      • ‘It has long been noted that rent controls, or price controls generally, induce tie-in sales to avoid the controlled price.’
      • ‘Full-line forcing requires a customer to accept all or part of a supplier's range and denies them the ability to purchase selectively; tie-in sales tie the supply of one product to another.’
      • ‘Mother would quite rightly be shocked, but I'm sure she'd soon get over it and then be thrilled at being able to upgrade her phone with my old one before the end of my 12 month tie-in period.’
      • ‘This behavior explains how one firm with a head start can use tie-in sales and other behavior to prevent generic complementary products from being developed.’

Pronunciation

tie-in