Definition of tag line in English:

tag line

noun

North American
informal
  • A catchphrase or slogan, especially as used in advertising, or the punchline of a joke:

    ‘‘struggling to save their marriage’ is a tabloid tag line that has become permanently affixed to the couple’
    • ‘The trailer ended with the tag line, ‘If you let the world change you, you can change the world.’’
    • ‘A few decades ago a television commercial finished with the tag line, ‘We thank you for your support.’’
    • ‘In looking to promote the World Golf Championships American Express Championship, they have a little tag line on the front that simply says The World is Watching.’
    • ‘Often used as the tag line for the Ultimate Fighting Championship, it refers to the fact that the event's bouts are as close to a real fight as the law and the fighters' safety permit.’
    • ‘But occasionally a tag line is great, and it makes a difference.’
    • ‘In a tag line, the columnist described it as a question ‘we all need an answer to.’’
    • ‘Searching for a tag line that could be excerpted for publicity purposes, I couldn't come up with one.’
    • ‘More and more the issues are not important, but who has a better tag line.’
    • ‘The National Thoroughbred Racing Association introduced a new advertising campaign with the tag line, ‘Who do you like today?’’
    • ‘Well, I once had an email tag line that said ‘If you keep going where you've always gone, you'll end up where you've always been.’’
    • ‘The tag line for 13 Days is ‘You'll Never Believe How Close We Came,’ but in fact you will believe it and easily.’
    • ‘Building on the brand's long history with bicycles, the Micro tag line is ‘Nothing moves you like the original.’’
    • ‘The tag line is ‘So good, it doesn't even know it's low carb.’’
    • ‘The tag line is actually nice ‘Finally, someone has taken the ‘shopping’ out of buying.’’
    • ‘McKinnon suggested a possible tag line: ‘He's been wrong for 32 years, he's wrong now.’’
    • ‘With the tag line of ‘empowering children through the art of photography,’ Kids with Cameras was first conceived back in 2002.’
    • ‘She tapped Foley Sackett, also in Minneapolis, to design a logo and create the tag line: Your Money, Your Future.’
    • ‘For example, if you have an attention-getting, yet professional logo with a memorable tag line, it can make an impression that sticks.’
    • ‘Based on this information, the tag line for the campaign is: ‘The sheer joy of shopping.’’
    • ‘He notes that plans call for a press conference ‘within a week or two’ to officially announce the bout and kick off the promotion, which does not yet have an official tag line.’
    catchphrase, catchline, catchword, jingle, saying, formula, legend
    View synonyms

Pronunciation

tag line