One of the mysteries of the English language finally explained.
Sell or attempt to sell a product under the guise of conducting market research.‘a market researcher claims the firm is sugging’
- ‘This practice, along with continued ‘sugging’ and ‘frugging,’ accelerates the tend, as Democratic pollster Mark Melman observed in a 1996 interview with John Nielson broadcast on National Public Radio's ‘All Things Considered.’’
- ‘It's not just unethical practices like "push-polling" and "sugging" that influence survey respondents.’
- ‘I was a victim of sugging the other day when a foreign call centre gave me every impression it was conducting market research about attitudes to tax.’
1980s: acronym from sell under the guise.
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