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[mass noun] The use by advertisers of images and sounds to influence consumers' responses without their being consciously aware of it.
- ‘One technique of persuasion that relies on the power of emotion to influence our judgements is subliminal advertising.’
- ‘The Broadcasting Commission of Ireland will next year consider a crackdown on broadcasters' use of competitions, product placement and similar subliminal advertising.’
- ‘But I drive past the sign to it on the A12 every time I go to Brighton, and after a year of subliminal advertising, I feel I just have to go.’
- ‘If that had any influence on me writing this, then I have just been the victim of subliminal advertising.’
- ‘Key's claims about subliminal advertising were commonly taught by advertising educators, particularly at universities.’
- ‘And I haven't even mentioned the barrage of subliminal advertising and product placement that appears ad nauseam.’
- ‘That nonsense about subliminal advertising was a perfect example of paranoid conspiracy.’
- ‘That was not subliminal advertising by the chocolate company, but your body telling you it needed some quick sugar.’
- ‘The rise of subliminal advertising and focus groups is the brainchild of one of Sigmund Freud's relatives in America.’
- ‘The life of the new subliminal advertising seemed short indeed.’
- ‘I recall that in the 1950s - 60s there was subliminal advertising in American films.’
- ‘Recently released studies have shown that subliminal advertising did not produce any noticeable effects in test groups.’
- ‘Despite widespread belief in the power of subliminal advertising and messaging, the evidence of its significant effectiveness is based on anecdotes and unscientific studies by interested parties.’
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