One of the mysteries of the English language finally explained.
(in business or politics) a significant change in policy or attitude, especially one that results in an improvement or increase.
- ‘Our aim is to drive a step change in our business by involving our people and developing the meat category in line with changing consumer tastes.’
- ‘The Commission says the Government's 10-year transport plan - published last year - offers ‘long awaited focus on integrated policies and a step change in levels of investment’.’
- ‘This is a fantastic opportunity for a step change in the quality of education facilities for key groups of the Croydon community.’
- ‘We expect a step change in state-provided healthcare, but we live with a political orthodoxy that prevents politicians from raising the tax required.’
- ‘The step change in temperature affected mostly the apical peak of maximal expansion growth activity, but also exerted an effect on the entire expansion zone.’
- ‘The government is looking for a step change in technological capabilities rather than an incremental change.’
- ‘Both have bet their political reputations on a massive increase in public spending producing a step change in the quality of public services.’
- ‘There has been a step change in politics in this country since the war on Iraq, and the movement against it.’
- ‘We look at companies that are looking to raise capital to fund a step change in their business.’
- ‘Collectively they represent a step change in the approach the business is taking to the cultivated turf and quality topsoil market in the North of England.’
- ‘Such a step change would require a step change in budgets.’
- ‘Each individual initiative is justifiable; cumulatively, they represent a step change in the state's capacity to know where we are.’
- ‘We are now entering the digital age and the new DVD technology available represents a step change in picture quality and convenience.’
- ‘There was a step change in the level of representation in 1997.’
- ‘The challenge is not just to keep up with competitors in the future but, by delivering a step change, to pursue a leading position.’
- ‘25 year mortgages are a great idea when interest rates fluctuate in a narrow band, but when there is a step change in rates as has happened recently, the consumer can get slaughtered.’
- ‘Whatever the motive, it still marks a step change in the aggressive marketing of higher speed services.’
- ‘While the technology is a step change, the increase in capability will be evolutionary across the British Army.’
- ‘This all represents a step change for shareholders of utility shares.’
- ‘It's a bigger step change for people in Coniston and Hawkshead.’
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