One of the mysteries of the English language finally explained.
Television advertising occupying a short break during or between programmes.
- ‘While the commercial break on TV is frequently more entertaining than the programming, so-called spot advertising on radio is at worst an embarrassment and at best subliminal and inoffensive.’
- ‘And if you look at the successes of Miramax and Lions Gate, you'll see long-legged promotion and publicity efforts that culminate in aggressive spot advertising.’
- ‘Without this customized system we would not tie our market together for national and regional spot advertising.’
- ‘Since RTÉ had a TV monopoly, it could effectively charge what it liked for spot advertising.’
- ‘But that won't happen if cash-starved PBS and NPR outlets are required, as some propose, to rely on the same sort of thirty-second spot advertising that dominates commercial broadcasting.’
- ‘Among these, perhaps the most original of these is Superga which has recently begun using high-impact spot advertising as well.’
- ‘The pressures exerted by spot advertising are less direct but no less damaging to diversity.’
Top tips for CV writingRead more
In this article we explore how to impress employers with a spot-on CV.