Definition of sponsored content in English:

sponsored content


mass noun
  • Material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product.

    ‘publications are still grappling with how to mark what is sponsored content and what is not’
    • ‘The natural tendency of many SEO professionals is to think of sponsored content purely as link building.’
    • ‘The pitch to advertisers offers the opportunity to create sponsored content posts.’
    • ‘I don't read many travel blogs anymore since there's often too much sponsored content and I find them bland.’
    • ‘We receive invitations to write sponsored content and use our theme to guide these pitches.’
    • ‘He says there are several natural checks and balances that keep sponsored content unbiased.’
    • ‘Some media experts say balancing a mix of serious stories with sponsored content can be difficult.’
    • ‘We've come out from the content side of the business so we have an understanding that enhanced content and sponsored content will be a big business.’
    • ‘A friend of his bought a house through a real estate agent who wrote sponsored content for the site.’
    • ‘Just 38 percent of users felt that the sponsored content added value to their Web experiences.’
    • ‘The social internet is made up of small brands using the same old tired incentive tactics, sponsored content, and scams.’