One of the mysteries of the English language finally explained.
A print run of a newspaper during which some articles or advertisements are changed so as to produce different editions.
- ‘While the entry of split runs into the Canadian magazine market thus would not be prohibited outright, it would have been made unfeasible by undermining the rationale for producing split runs in the first place.’
- ‘Small magazines with specialized Canadian audiences are least likely to lose advertising dollars to split runs.’
- ‘By doing the split run, we could make an accurate comparison.’
- ‘The report was produced in a split run with eight different covers, each showing a real customer family.’
- ‘Ultimately, Link said, the Report magazines never lost any business due to American split runs, anyway.’
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