Definition of slogan in English:



  • 1A short and striking or memorable phrase used in advertising.

    ‘a series of arson attacks gave new meaning to the advertising slogan ‘come home to a real fire’’
    • ‘The slogan follows for a well-known brand of vodka.’
    • ‘Two of America's most famous stores briefly banned products with the iconic slogan, and the advertising watchdog in the UK was flooded with complaints.’
    • ‘He once arm-wrestled another CEO to determine who got to use an advertising slogan.’
    • ‘We have just saved millions on a new advertising campaign and slogan.’
    • ‘A clever slogan to sell vats of hair dye a few seasons back, but does it stand up as social analysis?’
    • ‘The mind boggles at all the other sartorial possibilities - and the associated advertising slogans.’
    • ‘I used to spend idle spite-time imagining new slogans for its advertising campaigns.’
    • ‘How about the banners or the slogan or the advertising?’
    • ‘It is all very well to have these slogans and catch phrases, but if they do not produce or mean anything, then why have them?’
    • ‘These serve a duplicitous ideological function in the manner of advertising slogans.’
    • ‘In the advertising world, slogans remain an important tool to capture the attention of the people and hook them to become your customers.’
    • ‘No one builds a jingle or a slogan or even a brand identity using web advertising.’
    • ‘They've shown that there is more to advertising than a catchy slogan and a memorable logo.’
    • ‘Jess's early collages used advertising images and slogans to present a satirical, absurdist view of sexuality and politics.’
    • ‘We are so preoccupied with the concept of milk as it is so fresh and so clean, with its wonderful advertising and catchy slogans.’
    • ‘Then I copied the logos and trademarked slogans of the printer manufacturers and started composing my own colorful work.’
    • ‘Discussion and argumentation are displaced by catchy phrases and slogans, produced according to the practices of the advertising business.’
    • ‘I think there's a popular advertising slogan which can be invoked here.’
    • ‘Your name, logo, slogan, even the location you choose and your pricing structure depend on the brand you are trying to create.’
    • ‘Lager has been the subject of many great advertising slogans.’
    1. 1.1 A motto associated with a political party or movement or other group.
      ‘students were chanting slogans’
      • ‘No one was interested in busting up local stores, though the boards made a fine surface for political posters and slogans.’
      • ‘Major governmental policy statements and the slogans and publications of political parties are translated into Gaelic.’
      • ‘The painting of political slogans along a wooden wall that encases the old Woodward's building marked the rally.’
      • ‘He warned voters about parties that simply convey vague messages or chant slogans rather than provide specific viewpoints.’
      • ‘It is one of the bread-and-butter slogans of the pro-choice movement.’
      • ‘If he's shouting political slogans, the council can't move him.’
      • ‘None left charged up and ready to chant party slogans or shake their fists in the air.’
      • ‘Perhaps it's time someone collected the best catchwords, slogans and political idiom of the 2001 campaign here in Australia.’
      • ‘You continued to work for the party and were involved in writing political slogans on walls, although you were aware of the illegality of this activity.’
      • ‘Men chanting ruling party slogans slashed the tyre of a media car.’
      • ‘Demonstrations after football often turn political in Iran, with fans chanting slogans against the state.’
      • ‘Bursting crackers and shouting slogans, the party partied.’
      • ‘I don't know if this painting was made for that purpose - it could have been to prevent people from covering it with political slogans and posters.’
      • ‘He said youths should not only be used by politicians to chant slogans but engaged in sports for them to shape their future.’
      • ‘Protestors focus energy on creating signs with witty slogans and singing catchy chants for their favorite political issue.’
      • ‘We've got rejected campaign slogans for the political parties here and here.’
      • ‘I started driving around with political slogans on my car.’
      • ‘His speech was dotted by a vocal, slight minority of students who were chanting slogans and rhymes in protest to his performance over seven years of presidency.’
      • ‘Nowhere is this more pathetically obvious than in the party slogans.’
      • ‘Zou said whether the protest resulted in renewed political conflict with the central government would depend on the slogans chanted during the protest.’
      catchphrase, catchline, catchword, jingle, saying, formula, legend
      View synonyms
  • 2historical A Scottish Highland war cry.


Early 16th century: from Scottish Gaelic sluagh-ghairm, from sluagh ‘army’ + gairm ‘shout’.