One of the mysteries of the English language finally explained.
Used to convey that something is very straightforward.‘So if you don't like the store, don't shop there! Simples!’
- ‘I always record the ITV program so that I can fast forward over the ads - simples!’
- ‘Fix up derelict houses and build affordable homes to the extent there is no shortage and prices will stabilise. Simples.’
- ‘If you earn more then you pay more. Simples!’
- ‘Obey the law and the rules and you won't get a ticket - simples!’
- ‘Kids! It's not rocket science! If you get into the water and it's too cold you get out. Simples!’
- ‘Older people retire and younger people have jobs to step into. Simples.’
- ‘Simples, don't watch trash like this and the stations will stop broadcasting it - it's in your own hands people!’
- ‘The reason my children have never been overweight?! Healthy homemade food and a lot of activity and exercise! Simples!’
- ‘They need to learn Micawber economics - earn nineteen shillings, spend twenty shillings - result unhappiness. Earn twenty shillings spend nineteen shillings - result happiness. Simples.’
Early 21st century: popularized by its use as the catchphrase of a meerkat character in advertisements for the price comparison website comparethemarket.com.
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