Definition of shrinkflation in English:

shrinkflation

noun

mass nounBritish
  • Reduction in the size or weight of retail products, especially items of packaged food, with no corresponding reduction in the retail price.

    ‘the Bank of England warned UK consumers to prepare for shrinkflation’
    ‘chocolate lovers face smaller bars as shrinkflation takes hold’

Origin

Early 21st century: blend of shrink and inflation.

Pronunciation

shrinkflation

/ʃrɪŋkˈfleɪʃ(ə)n/