Definition of selling point in English:

selling point

noun

  • A feature of a product for sale that makes it attractive to customers:

    ‘selling points must be presented in terms of benefits to the customer’
    • ‘A well-kept, tidy and attractive front garden is a good selling point, adding value to your property.’
    • ‘Their big selling point: Money is still out there, but you need us to tell you how to get it.’
    • ‘Strong selling points for this property are the spacious gardens and the possibility to further extend the accommodation.’
    • ‘Often, a selling point of a commercial product is the level of support a company provides.’
    • ‘The main selling points for this property are its prime location and the character of the area, which is the Dublin 4 of Galway city.’
    • ‘A spacious layout and its location in a popular residential suburb will be strong selling points for this apartment.’
    • ‘Somewhere between these intangible selling points and your actual features is a great story.’
    • ‘This property has a number of strong selling points including size, period features, location and very good condition.’
    • ‘Actium's impressive gardens are a defining feature and are sure to prove a strong selling point.’
    • ‘Obviously, that's also a selling point for the customer who only has the use of one arm.’
    • ‘Most of the participants at this exhibition do not have a unique selling point for their products.’
    • ‘Estate agents typically highlight the selling points of a house.’
    • ‘The back garden is likely to be one of Hibernia's strongest selling points.’
    • ‘The hope is that factories will realize they can use their labor records as a selling point.’
    • ‘He mentioned the friendly attitudes and warm welcome of the people as attractive selling points for the BVI.’
    • ‘Such personalized attention is a big selling point for managers at small companies.’
    • ‘Its main selling point is that ready cash is lent at the much cheaper rates that apply to mortgages.’
    • ‘This property's location, period features and good sized back garden will be strong selling points.’
    • ‘McCabe said that ‘peace, isolation and tranquillity’ would be one of the main selling points for the hotel.’
    • ‘Quite apart from its aesthetic appeal, strong selling points include the underfloor central heating system that Kevin designed.’
    benefit, advantage, blessing, good point, strong point, strength, forte, talent, gift, strong suit, long suit, virtue, recommendation, attraction, attractive feature, selling point, resource, beauty, boon, value, merit, bonus, aid, help
    View synonyms

Pronunciation:

selling point

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