Definition of selling point in English:

selling point


  • A feature of a product for sale that makes it attractive to customers.

    ‘selling points must be presented in terms of benefits to the customer’
    • ‘Somewhere between these intangible selling points and your actual features is a great story.’
    • ‘The main selling points for this property are its prime location and the character of the area, which is the Dublin 4 of Galway city.’
    • ‘Actium's impressive gardens are a defining feature and are sure to prove a strong selling point.’
    • ‘Strong selling points for this property are the spacious gardens and the possibility to further extend the accommodation.’
    • ‘Often, a selling point of a commercial product is the level of support a company provides.’
    • ‘A spacious layout and its location in a popular residential suburb will be strong selling points for this apartment.’
    • ‘The back garden is likely to be one of Hibernia's strongest selling points.’
    • ‘He mentioned the friendly attitudes and warm welcome of the people as attractive selling points for the BVI.’
    • ‘Estate agents typically highlight the selling points of a house.’
    • ‘Quite apart from its aesthetic appeal, strong selling points include the underfloor central heating system that Kevin designed.’
    • ‘This property has a number of strong selling points including size, period features, location and very good condition.’
    • ‘This property's location, period features and good sized back garden will be strong selling points.’
    • ‘McCabe said that ‘peace, isolation and tranquillity’ would be one of the main selling points for the hotel.’
    • ‘Their big selling point: Money is still out there, but you need us to tell you how to get it.’
    • ‘The hope is that factories will realize they can use their labor records as a selling point.’
    • ‘Its main selling point is that ready cash is lent at the much cheaper rates that apply to mortgages.’
    • ‘Most of the participants at this exhibition do not have a unique selling point for their products.’
    • ‘Such personalized attention is a big selling point for managers at small companies.’
    • ‘A well-kept, tidy and attractive front garden is a good selling point, adding value to your property.’
    • ‘Obviously, that's also a selling point for the customer who only has the use of one arm.’
    benefit, advantage, blessing, good point, strong point, strength, forte, talent, gift, strong suit, long suit, virtue, recommendation, attraction, attractive feature, selling point, resource, beauty, boon, value, merit, bonus, aid, help
    View synonyms


selling point