Definition of sell-by date in English:

sell-by date


  • 1A date marked on a perishable product indicating the recommended time by which it should be sold.

    ‘crisps past their sell-by date’
    • ‘Damn, the wine is Chardonnay and the crisps are past their sell-by date.’
    • ‘When Sainsbury's turned up, the centre was asked for £1.20… for four bags of potatoes that were past their sell-by date.’
    • ‘The supermarket chain tagged packs of Gillette Mach3 razor blades so that staff were automatically alerted to stock levels, sell-by dates and whether a product had been paid for when it left the shop.’
    • ‘The Fareshare scheme in Southampton receives 26,000 trays of food past the sell-by date but within the use-by date donated by supermarkets each year.’
    • ‘Fresh produce that is about to go past its sell-by date can be frozen for future use.’
    • ‘Now, I'm getting really sloshed and need a bag of crisps, so why not try Golden Blunder, the crisps that are past their sell-by date?’
    • ‘And then I decided I should trawl through the rest of the food in my cupboard to see if there was anything else hiding in there that was well past its sell-by date.’
    • ‘There was, for example, the day I guzzled all the children's chocolate, then told them I'd thrown it out because it was past its sell-by date.’
    • ‘Its lawyer, William Hudson, admitted the company had three pages of previous convictions, but only one for selling past a sell-by date in North Yorkshire, for which it had been cautioned.’
    • ‘Officers acted after the stores allegedly ignored previous warnings and more food past its sell-by date was allegedly found on shelves.’
    • ‘Keep food cupboards clean, tidy and dry and throw out products that have gone past their sell-by date.’
    1. 1.1informal A time after which something or someone is no longer considered desirable or effective.
      ‘do broadcasters have a sell-by date?’
      • ‘Aren't they at least ten years past their sell-by date?’
      • ‘I know the bosses think I'm past my sell-by date.’
      • ‘In many ways, the two incumbents are past their sell-by dates, preserved as majors not by reality, but by tradition and maudlin sentimentality.’
      • ‘But the long-standing animal attractions are past their sell-by date, and will look particularly grim to families who've been to SeaWorld or Busch Gardens in Florida.’
      • ‘It would be nice to think that one day organisations will fight for a fair deal for women for altruistic purposes, rather than simply to get publicity for their company from research that is past its sell-by date.’
      • ‘That said, at 30 he is past his sell-by date, is in a terminal slump and hasn't won a title for two years.’
      • ‘It gets a bit tiresome when people think you are past your sell-by date and have nothing to offer.’
      • ‘Football clubs have a local affection mode to call on, but a political party cannot claim that out-of-line policies should be allowed to drift past their sell-by date.’
      • ‘But some members of the public were also uneasy that a 17-year-old horse was being made to race past his sell-by date.’
      • ‘The city, you see, is already way past its sell-by date.’
      • ‘Yawning gaps in the entertainment media are stuffed with TV programmes that are well past their sell-by dates.’
      • ‘But the fundamental question is whether the summit did enough to reverse the growing conviction that Nato is past its sell-by date now that its traditional enemy has disappeared.’
      • ‘I thought I might be past my sell-by date, but it was a huge success at the Cabaret Bar in the Pleasance, so I'm booked for next year.’
      • ‘If, as he claims, 20 per cent of council staff are lazy or past their sell-by date, then he must provide not just the odd anecdote but statistical evidence.’
      • ‘Ostensibly it was a screening of a cheesily romantic movie but it took a turn for the surreal when the leading lady, a former child-star well past her sell-by date, walked off the set.’
      • ‘Now, just when Belle looked a bit past her sell-by date as an internet phenomenon, the story has put on a new pair of Manolo Blahniks and is sprinting for the street corner of the public eye.’
      • ‘This is the side of party conferences that the public never sees - and the reason why the practice of gathering in seaside towns has persisted long past its sell-by date.’
      • ‘Mind you, the annals of British sportscasting contain many examples of superannuated pundits who soldier on well past their sell-by dates.’
      • ‘He's gone beyond his sell-by date and the gains that we had at independence and for the first few years we have lost and it has become increasingly a dictatorship that does not have the heart of the people at the core of governance.’
      • ‘Instead we are being left with stations which have gone past their sell-by dates.’


sell-by date

/ˈsɛlbʌɪ deɪt/