Definition of SBU in English:



  • A strategic business unit.

    ‘pricing for products sold might be an area that differs by division or SBU’
    • ‘The Group is structured in five Strategic Business Units [SBU].’
    • ‘We are trying to make each employee at Haier work like an SBU, a strategic business unit.’
    • ‘These are very different from our international customers and, given that, it is more logical for us to treat this geography as a single SBU.’
    • ‘Its industry-related SBU is engaged in the manufacture and marketing of electric motors of various types.’
    • ‘The Managing Board consists of seven members: the Chairman, the CFO of the Group, and five members who lead the SBUs as the responsible CEOs.’