One of the mysteries of the English language finally explained.
1A printing system using a rotary press with intaglio cylinders, typically running at high speed and used for long print runs of magazines and stamps.‘we would love to find a sheet suitable for rotogravure that is not exorbitantly priced’
- ‘Reverse printed by rotogravure in eight colors, including metallic silver, the shrinkable sleeve label enhances the company's product.’
- ‘Printing processes, including lithographic, flexographic and more advanced rotogravure, now can accommodate up to 10 colors and metallic inks.’
- ‘We operate out of two technologically advanced converting facilities, offering customers a choice of rotogravure or modified flexographic printing up to 10 colors.’
- ‘Operating out of two facilities in Farmingdale, the company prints up to ten colors in either rotogravure or modified flexographic.’
- 1.1North American count noun A sheet or magazine printed with the rotogravure system, especially the colour magazine of a Sunday newspaper.‘you could go to the races in it and get your picture in the rotogravure’as modifier ‘the rotogravure section of the Sunday World’
Early 20th century: from German Rotogravur, part of the name of a printing company.
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