Definition of roll something out in English:

roll something out

phrasal verb

  • Officially launch or introduce a new product or service.

    ‘the firm rolled out its newest generation of supercomputers’
    • ‘Since the launch, new applications have been rolled out gradually.’
    • ‘He said people's fears in relation to electronic voting should be allayed as the new service is rolled out in the run-up to election day.’
    • ‘The new passports will be rolled out over a six month period after which production of non-biometric passports will stop.’
    • ‘And if it proves to be successful the scheme will be rolled out across the borough and may lead to other council services being devolved in the future.’
    • ‘Starting in June, the product line will be rolled out to grocery stores nationwide.’
    • ‘This has meant it has been able to roll the service out to the entire country much more quickly than its rivals and at lower cost.’
    • ‘These issues will become more significant as new services are rolled out.’
    • ‘The group submitted a business plan to the Department of Health last summer on how the service could be rolled out, but there is still no indication when this will happen.’
    • ‘This kind of testing should continue right up to deployment, so that there are no surprises when the application is rolled out onto the production network.’
    • ‘The new products will be rolled out over the course of the fourth calendar quarter.’
    launch, introduce, organize, start, begin, embark on, usher in, initiate, put in place, instigate, institute, inaugurate, set up, bring out, open, get under way, set in motion, get going
    View synonyms