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mass noun, usually with negative Something very difficult to understand.‘we want you to get out and vote—it's not exactly rocket science’
- ‘Organic weed control is not rocket science, but it does take understanding the anatomy and physiology of the crop plants, the weeds and the soil.’
- ‘What Rex said has helped ground me in thinking that this really is not rocket science, it's basic business practices.’
- ‘We can't ask for rocket science, but comedy is always better wound up and tight versus aimless.’
- ‘It's not rocket science to find a balanced panel.’
- ‘This isn't rocket science, observes the analyst.’
- ‘What you need to understand is that creating and running a new business is not rocket science; there is a way to do it than can minimize the risks involved.’
- ‘‘Leadership has never been rocket science,’ he said.’
- ‘Targeting elevator ads to the location, time of day, and audience is not rocket science, notes the head of the multicultural marketing agency.’
- ‘The chord changes aren't rocket science, but the rhythms are fast and the fills are rare, quick and poisonous.’
- ‘The CEO said that the Internet isn't exactly rocket science.’
- ‘But successfully developing and launching a co-op - while not rocket science - can be complex and daunting for those who have never been through the process.’
- ‘Her self-imposed mission is to find her mother's estranged brother, and it doesn't take rocket science to see where the two narratives converge.’
- ‘After all it's rock 'n' roll, not rocket science.’
- ‘This isn't rocket science, but neither should it be.’
- ‘This isn't rocket science; if something's wrong, make it right.’
- ‘While this may sound revolutionary, it isn't rocket science, nor is it exactly new news.’
- ‘It's not exactly rocket science, but it's surprising how hard it is to maintain this discipline - and how many people have failed to do so.’
- ‘Setting up on your own isn't rocket science, but it does take nerve and an injection of capital to get you rolling.’
- ‘It may not have been cinematic rocket science, but the film-makers always gave fans what they wanted.’
- ‘It was hardly rocket science, but it made us realize that what matters is what the customer wants to buy.’
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