Definition of roadshowing in English:

roadshowing

noun

US
historical
  • The previewing of a film at a limited number of prestigious cinemas commanding higher ticket prices. Also occasionally: the action or process of putting on a touring show.

Origin

1920s; earliest use found in The Indianapolis Star. From roadshow + -ing.

Pronunciation

roadshowing

/ˈrəʊdʃəʊɪŋ/