Definition of roadshow in English:

roadshow

noun

  • 1A touring show of performers, especially pop musicians:

    ‘witness the last great rock 'n' roll band demolish an entire city with their million-decibel roadshow’
    1. 1.1 A touring political or promotional campaign:
      ‘the bank is planning a European and American roadshow’
      ‘Clinton's roadshow had the breezy feel of a candidate on a victory lap’
      • ‘The company is saving its money for customer roadshows, where it can hope to actually sell its high-end UltraSparc-III servers.’
      • ‘One supplier of bottled water imported from Malaysia started to hold roadshows at shopping malls recently.’
      • ‘He became one of the Esat inner circle and travelled with O'Brien on funding roadshows in the United States.’
      • ‘He called on regulators to pass new rules that would preclude analysts from accompanying bankers to pitch corporate clients or participating in investor roadshows.’
      • ‘We're also looking at doing roadshows to promote features such as our new operating system.’
      • ‘The office will offer services to publicly quoted Irish companies which are conducting investor roadshows in the English capital.’
      • ‘In March, the electronics company will also host a 12-city tour with a roadshow explaining to retailers what Nuon is and how to pitch it.’
      • ‘Moreover, analysts can no longer join investment bankers on sales pitches to potential corporate clients or on roadshows to help market new shares.’
      • ‘In recent roadshows in London and New York, Nestlé top brass told investors they would fight back by negotiating deals with discount retailers to put more Nestlé products on their shelves.’
      • ‘On investor roadshows, he talks the talk when it comes to taking the painful steps needed to turn this into a take-me-seriously bank.’
      • ‘But his effective communication skills will be a particular advantage on investor relations roadshows.’
      • ‘‘The roadshows for this new scheme will kick off around the world in the last week of July,’ said the official, who declined to be named.’
      • ‘The company lost its place in the FTSE 100 last month despite its chairman going on a last-minute roadshow to drum up City support.’
    2. 1.2 Each of a series of radio or television programmes broadcast on location from different venues.
      • ‘This year involves a series of events and initiatives nationwide, including radio roadshows with the architect and TV presenter and a primary schools programme.’
      • ‘On top of this, Radio 1, still at the time hosting huge roadshows with Status Quo, was keen on a worthy, speech-based programme.’

Pronunciation:

roadshow

/ˈrəʊdʃəʊ/