Definition of roadshow in English:



  • 1A touring show of performers, especially pop musicians.

    ‘witness the last great rock 'n' roll band demolish an entire city with their million-decibel roadshow’
    1. 1.1 A touring political or promotional campaign.
      ‘the bank is planning a European and American roadshow’
      ‘Clinton's roadshow had the breezy feel of a candidate on a victory lap’
      • ‘We're also looking at doing roadshows to promote features such as our new operating system.’
      • ‘The office will offer services to publicly quoted Irish companies which are conducting investor roadshows in the English capital.’
      • ‘But his effective communication skills will be a particular advantage on investor relations roadshows.’
      • ‘One supplier of bottled water imported from Malaysia started to hold roadshows at shopping malls recently.’
      • ‘He called on regulators to pass new rules that would preclude analysts from accompanying bankers to pitch corporate clients or participating in investor roadshows.’
      • ‘He became one of the Esat inner circle and travelled with O'Brien on funding roadshows in the United States.’
      • ‘In March, the electronics company will also host a 12-city tour with a roadshow explaining to retailers what Nuon is and how to pitch it.’
      • ‘The company is saving its money for customer roadshows, where it can hope to actually sell its high-end UltraSparc-III servers.’
      • ‘On investor roadshows, he talks the talk when it comes to taking the painful steps needed to turn this into a take-me-seriously bank.’
      • ‘Moreover, analysts can no longer join investment bankers on sales pitches to potential corporate clients or on roadshows to help market new shares.’
      • ‘The company lost its place in the FTSE 100 last month despite its chairman going on a last-minute roadshow to drum up City support.’
      • ‘‘The roadshows for this new scheme will kick off around the world in the last week of July,’ said the official, who declined to be named.’
      • ‘In recent roadshows in London and New York, Nestlé top brass told investors they would fight back by negotiating deals with discount retailers to put more Nestlé products on their shelves.’
    2. 1.2 Each of a series of radio or television programmes broadcast on location from different venues.
      • ‘This year involves a series of events and initiatives nationwide, including radio roadshows with the architect and TV presenter and a primary schools programme.’
      • ‘On top of this, Radio 1, still at the time hosting huge roadshows with Status Quo, was keen on a worthy, speech-based programme.’