Definition of put (or place) a premium on in English:

put (or place) a premium on


  • Regard or treat as particularly valuable or important.

    ‘he put a premium on peace and stability’
    • ‘Libertarianism puts a premium on individual liberties, and with liberties comes responsibility.’
    • ‘Americans in 1921 placed a premium on efficiency, and Hoover was widely regarded as its embodiment.’
    • ‘High fuel costs make commodities more expensive and put a premium on locally produced goods.’
    • ‘This was due to a combination of factors including good timing and putting a premium on customer contact.’
    • ‘Encourage effort without putting a premium on winning or perfection.’
    • ‘Saturday's style of refereeing gives most of the penalties to the team with the ball, making defending doubly difficult, and putting a premium on ball retention.’
    • ‘Economic globalization only raises the stakes - by putting a premium on the ability of corporate managers to control far-flung production and distribution chains.’
    • ‘The U.S. Constitution puts a premium on individual liberty and freedom from governmental interference in the citizens' daily affairs.’
    • ‘Those resources have now almost run out, putting a premium on firms producing the raw material.’
    • ‘Instruct your Web designer to put a premium on users' experience; look and feel are as important as functionality.’
    value greatly, attach great importance to, attach special importance to, set great store by, regard as particularly important, regard as particularly valuable, put a high value on, hold in high regard, appreciate greatly
    make valuable, make invaluable, put a high value on, make essential, make important
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