Definition of pure play in English:

pure play

(also pure player)


  • 1[usually as modifier] A company that focuses exclusively on a particular product or service in order to obtain a large market share.

    • ‘Wall Street likes pure plays - companies that basically do one thing and do it well.’
    • ‘Goodbody analyst Ian Hunter said: ‘legal risk aside, Elan can now be evaluated as a pure play biotech company.’’
    • ‘We are gearing up to be a pure play beer business and that has to be a positive because it will get us focused on it.’
    • ‘It's one of the largest pure play credit card issuers, especially known for its affinity marketing.’
    • ‘And that means Sprint Nextel will be what Wall Street calls a pure play in wireless.’
    • ‘It is doubtful that this can all happen through the pure play of marketplace forces (as our marketplace is so small).’
    • ‘Relative to single-market or pure play firms, conglomerates are discounted by as much as 20%.’
    • ‘Though the busiest week of the holiday shopping season is still ahead, early results find traditional retailers eclipsing many pure plays in securing site traffic.’
    • ‘For starters, only 13 of the top 50 asset managers are pure plays.’
    • ‘‘We will be doing some business with pure plays,’ the spokeswoman said.’
    • ‘People are just out of control as it relates to the values of these pure play dot-coms.’
    • ‘Credence is a pure play in the semiconductor capital equipment market for the communication sector as 60 per cent of total revenues come from the communication business more than any of its competitors.’
    1. 1.1A company that operates only on the Internet.
      • ‘Ultimately, even though AOL isn't necessarily a pure play on interactive TV, some analysts think it's the best investment opportunity in the whole arena.’
      • ‘For, an Internet pure play, that figure was 96%!’
      • ‘We realized we had to be a pure play in the Internet.’