Definition of puffery in English:

puffery

noun

North american
  • [mass noun] Exaggerated or false praise.

    ‘his puffery actually was not far from the truth’
    • ‘Savvy readers soon learn to discount this overt puffery.’
    • ‘Your bit of equivalent puffery was, ‘Nobody does it better’.’
    • ‘‘This last bit is not just puffery,’ Sulzberger said.’
    • ‘There has always been a fine line between legitimate puffery and misleading advertising.’
    • ‘Overall, though, despite the blizzard of facts and figures, both candidates generally limited themselves to modest exaggerations and standard issue political puffery.’
    publicity, advertising, promotion, marketing, propaganda, push, puffery, build-up, boosting
    View synonyms

Pronunciation:

puffery

/ˈpʌf(ə)ri/