One of the mysteries of the English language finally explained.
The statistical study of elections and trends in voting.
- ‘Chapter 3, ‘On New Labour's Ups - and Downs ’, is concerned with the impact of psephology (and particularly the 1950s consensus-era electoral analysis of Anthony Downs) on Labour's ‘catch-up’ strategies.’
- ‘Richard Dawkins has a touching faith in psephology if he believes that ‘no plausible swing could even bring us close to a Tory majority’.’
- ‘Tactical voting is a dangerous game, especially when based on dubious psephology.’
- ‘As you know, psephology is the formal study of elections, apparently trivial but dripping with deep, dark paradoxes.’
- ‘There was another bit of the plan I never quiet understood which involved singing Marie Lloyd songs instead of calling the election while it was still winnable, but I don't pretend to have a firm grasp of psephology.’
1950s: from Greek psēphos ‘pebble, vote’ (from the ancient Greeks' practice of using pebbles to cast votes) + -logy.
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