Definition of promotion in English:



mass noun
  • 1Activity that supports or encourages a cause, venture, or aim.

    ‘the promotion of cultural and racial diversity’
    • ‘Physical activity plays a pivotal role in health promotion and disease prevention.’
    • ‘Both nutrition and physical activity have important roles in health promotion and disease prevention, and are viewed by the public as closely related and synergistic.’
    • ‘Health promotion and disease prevention include age specific counselling called anticipatory guidance.’
    • ‘As health educators, students went into the community to teach and encourage health promotion and disease prevention.’
    • ‘The main goal of the trust is to construct a memorial complex for Basheer that will be involved in language promotion and socio-cultural activities.’
    • ‘The emphasis in the NP program is directed toward patient needs in areas of health promotion, disease prevention, or disease intervention.’
    • ‘The smokers' contribution to health promotion is a clear illustration of this.’
    • ‘Health promotion helped to improve knowledge on risk factors and encouraged people to adopt healthy lifestyles and behaviours.’
    • ‘The AANP states that NPs diagnose and manage acute episodic and chronic illnesses and emphasize health promotion and disease prevention.’
    • ‘For children, dietary guidance must focus on health promotion and habits fostering later prevention of chronic diseases.’
    • ‘His argument goes against the whole idea of support for the arts, that being that there are some areas of endeavour that require promotion and support, regardless of their popularity.’
    • ‘The new revised intervention programme provides national guidance for prevention of and health promotion in cardiovascular health.’
    • ‘If you look at this new Medicare legislation, for example, it's got health promotion and disease prevention provisions in it.’
    • ‘We're listening to people and are looking at developing health promotion and giving healthy living advice.’
    • ‘However, I have become sceptical of governments' humanity, so let me instead repeat what we already know about disease prevention and health promotion.’
    • ‘Although health promotion is supported by more evidence of effectiveness than is often thought, much remains poorly evaluated and is often highly dependent on context.’
    • ‘We identified resources on legumes that might be useful to dietitians in their work in clinical counselling, disease prevention or health promotion.’
    • ‘It sets standards for health promotion, prevention, rehabilitation and management of acute conditions like heart attacks.’
    • ‘This chapter awakens our appetite for greater understanding and use of social communication in mental health with regard to promotion, prevention and care.’
    • ‘In principle, I'm sure all of our diplomats support democracy promotion.’
    encouragement, furtherance, furthering, advancement, assistance, aid, help, contribution to, fostering, boosting, stimulation, development
    View synonyms
  • 2The publicizing of a product, organization, or venture so as to increase sales or public awareness.

    as modifier ‘a sales promotion company’
    • ‘The internet has become an increasingly important outlet for information, promotion and sales to the consumers.’
    • ‘Barriers were built to separate planning, production, promotion, sales and exportation and other inseparable functions.’
    • ‘In reality, both exhibitions occupied the same amount of floor space, received equal promotion, and had supporting event programmes of a similar size.’
    • ‘Diversity is vital to the publishing, promotion and sale of books.’
    • ‘Solid waste management, infrastructure building and public awareness promotion will be carried out under the $154,000 project.’
    • ‘She's responsible for marketing, on-air promotion, creative services, communications, research and business development.’
    • ‘Other forms of tobacco promotion, such as product placement (deliberate or otherwise) in films and via the internet, also must be dealt with.’
    • ‘It includes advertising, personal selling, publicity, sales, and promotion.’
    • ‘Disguising sales promotion as research destroys the credibility of all industry-funded research.’
    • ‘He would rather have the Financial Department look at these aspects, as his mind is more diverted towards adverting, sales promotion and packaging designs.’
    • ‘It's product and promotion that drive frequency and loyalty in fast food.’
    • ‘The agency has recently completed projects for major clients in web, print, packaging, advertising, sales promotion and exhibition design.’
    • ‘Advertising revenues will be under pressure from below-the-line activity like PR, direct marketing, multimedia and sales promotion.’
    • ‘Each element of the marketing mix - product, price, promotion, and distribution - must aim for this.’
    • ‘As Simmons has put it, in a general sense everything that is done to sell a product is sales promotion.’
    • ‘Sales promotion may be aimed at customers, middlemen, or at a firm's own employees.’
    • ‘Of course, to bring this concept to life they had to focus on car-oriented products and promotion.’
    • ‘Speakers at the seminar said sponsorship was an effective method of building public relations and effecting sales promotion.’
    • ‘The telecoms advertising market is crowded and the mobile operator felt it needed to expand in terms of brand awareness and promotion of its productions.’
    • ‘We also know branding, marketing, promotion, sales and distribution.’
    advertising, publicity, marketing, selling, advertising campaign, publicity campaign, propaganda, publicization
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    1. 2.1count noun A publicity campaign.
      ‘the paper is reaping the rewards of a series of promotions’
      • ‘The teasers, print ads and in-store promotions feature the same theme.’
      • ‘Advertisers insist their promotions only boost certain brands and do not increase the market for unhealthy foods.’
      • ‘The only difference with the main show is that the November show will be a consumer goods sales promotion only.’
      • ‘In celebration of this milestone year, the art publisher is holding special sales promotions throughout the year.’
      • ‘The campaign will also include promotions in pubs and shopping centres nationwide.’
      • ‘They met to clarify the rules for staging advertising games, and avoiding law breaches related to promotions and campaigns.’
      • ‘They are currently running a special promotion which involves collecting tokens over a number of weeks.’
      • ‘The promotion resulted in double-digit sales volume growth for Welch's drinks.’
      • ‘It has switched over to a single marketing communications agency to oversee all advertising, media relations, Internet campaigns and other promotions.’
      • ‘The company is currently investigating the possibility of bringing the campaign into other consumer promotions and in-store efforts as well.’
      • ‘The campaign will see on-pack promotions in 8,000 stores across nine countries over the next couple of months.’
      • ‘Every aspect was handled by the trainees, from sponsorships to media publicity to promotions.’
      • ‘Despite the deluge of World Cup promotions and advertising campaigns, Walkers' heavy spending and football tie-ins appear to have cut through the advertising clutter.’
      • ‘Major corporations want a part of him and are queueing up for him to front their campaigns, promotions and advertisements.’
      • ‘I'd also recommend increased advertising and promotions during lulls to boost sales.’
      • ‘During the shopping bonanza various events will be occurring and all businesses involved will be running in-store promotions.’
      • ‘Nelson collaborated on the flavor profiles of the bourbon and he will take part in promotions and marketing campaigns.’
      • ‘Advertising campaigns and promotions for alcoholic drinks which target young people are also under review.’
      • ‘Listed below are the responses to last year's question about happy hours and special drink promotions.’
      • ‘Both opened with aggressive sales promotions, triggering even more heated competition in the business, Yang said.’
      favourable mention, piece of publicity, favourable review, advertisement, recommendation, commendation, mention, good word, commercial
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    2. 2.2often as modifier promotions The activity of organizing publicity campaigns.
      ‘she's the promotions manager for EMI’
      • ‘Hi, my name's Ying Ly and I'm a promotions producer.’
      • ‘Zimba is also a cultural promotions officer at the cultural department in the ministry of Community Development and Social Services.’
      • ‘He went on to become trade communications manager at Nestle Rowntree, York and for 12 years until his retirement last December was its sales promotions manager.’
      • ‘In July it enhanced the size of its promotions division through buying Fotorama, a rival owned by the French advertising giant Havas.’
      • ‘Jim Porteous, club chairman and former trade communications manager and sales promotions manager at Nestle is right to be triumphant.’
      • ‘In the promotions industry, recruiting sales help was a challenge, too.’
      • ‘With over 93 offices in 38 countries world-wide, IMG is the largest and oldest sports promotions company in existence.’
      • ‘Fray landed at the position from Merv Griffin Productions, where she founded the marketing and promotions division and had many clients focused on a youth niche.’
      • ‘Lismore-based performing arts organisation NORPA has a new promotions manager.’
    3. 2.3count noun A sporting event, especially a series of boxing matches, staged for profit.
      ‘a boxing promotion’
      • ‘Factually, I would like to point out to you that there are more boxing promotions staged at York Hall than there have ever been in the last 30 years.’
      • ‘The Pete Callaghan Centre in Westport was packed to capacity on Sunday last for the annual St. Anne's Boxing Club promotion.’
      • ‘The two youngsters will trade leather in a boxing promotion featuring seven other bouts on the undercard.’
      • ‘At first, it was dodgy boxing promotions in his native Gold Coast, Queensland.’
      • ‘This boxing promotion featured dim lighting, overhead music and a private corner in a bar.’
  • 3The action of promoting someone or something to a higher position or rank or the fact of being so promoted.

    ‘majors designated for promotion to lieutenant colonel’
    ‘United won promotion last season’
    count noun ‘a promotion to Sales Director’
    • ‘For promotion to higher ranks and higher salary a certain number of years spent in the lower ranks and the passing of further examinations are required.’
    • ‘In every facet of life, promotion to a position of responsibility assumes certain pre-requisites.’
    • ‘The former was of lower status and typically enjoyed fewer opportunities for promotion to more senior positions.’
    • ‘They must now regroup and continue their push for promotion to the senior ranks.’
    • ‘Her professional life continues its steady ascent, and the novel culminates with her promotion to the position of assistant minister of education.’
    • ‘It was the senior scholar rather than the younger academic whose books and articles would win him promotion to the rank of ‘full’ professor.’
    • ‘Who would have believed it a year ago when Laois won promotion to the top flight almost by default, having struggled through the lower division?’
    • ‘They were forbidden to apply for promotion to the position of captain in 2000 and last year because the posts were reserved for designated groups.’
    • ‘The opportunities for promotion may come sooner.’
    • ‘Training and development in this culture occurs in regular phases, particularly before promotion to a higher position.’
    • ‘Retirement of officers at these early ages deprives them of promotion to higher ranks and, therefore, a better pension.’
    • ‘This may say something about which journalists are singled out for promotion to the prestigious position of columnist.’
    • ‘What are the expectations for tenure and promotion in a broad sampling of U.S. colleges and universities?’
    • ‘The fact is that the way you choose to spend at least a portion of your free time could determine whether you or someone else gets the next promotion.’
    • ‘There now exists in organizations less opportunity for promotion, social advancement, and higher status than was available in the past.’
    • ‘Later she was passed over for promotion to a position for which she had been regarded as a certainty.’
    • ‘The firm announced Boyle's formal promotion to the ranks of general salesman at a salary of $1,800 per annum.’
    • ‘One would imagine that clear thinking, as reflected in clear speech, would have been a prerequisite to promotion to that high rank.’
    • ‘For today, as earlier noted, time with troops has become the ultimate measure of worthiness for promotion to the highest ranks.’
    • ‘An award of tenure normally involves a promotion to the rank of associate professor.’
    preferment, upgrading, move up, elevation, advancement, advance, step up, step up the ladder, aggrandizement
    View synonyms
  • 4Chemistry
    The action of promoting a catalyst.

    • ‘A fourth target just over the horizon might be the promotion of local nitric oxide synthesis in bone by statins.’
    • ‘This analysis indicated that, tentatively, increased stem elongation was accompanied by a promotion of cutin monomer hydroxylation.’


Late Middle English (in promotion (sense 3)): via Old French from Latin promotio(n-), from promovere ‘move forward’ (see promote).