Definition of promoter in English:



  • 1A person or company that finances or organizes a sporting event, concert, or theatrical production.

    ‘a boxing promoter’
    • ‘Boxing promoter Don King has a lot to be thankful for.’
    • ‘At no stage did we tell the local promoters for this event that the capacity for it would be 19,000.’
    • ‘He was also an events promoter, notably organizing the Star Wars convention held in Montreal in '99.’
    • ‘The magazine is produced and edited by Neil Simpson, a concert promoter based in Blackpool.’
    • ‘The only thing that could stand in the way of this revolution is if the current music publishers start buying concert promoters, and lock down this new business model before it can even start.’
    • ‘Boxing promoter Don King appeared on our first list in 1995 and appears again this year.’
    • ‘Other bands are also based there, along with producers, managers and promoters.’
    • ‘I want to see more responsibility from concert promoters and sponsors.’
    • ‘Event promoters called the profiteering ‘particularly upsetting’ as official proceeds are going to cancer and children's charities.’
    • ‘The runners up will also benefit, as just reaching the final brings them to the attention of agents, concert promoters and recording companies.’
    • ‘Event organizers, music promoters and managers have the power to decide fees for each artist.’
    • ‘Some people were making a lot of money out of it, but usually it was the producers and publishers and promoters, and all they wanted was a quick buck.’
    • ‘Regular washroom advertisers include radio stations, the Department of Health, event promoters, cinema companies and most alcohol brands.’
    • ‘Concert promoter Ian Martin once seemed to be at the top of his game.’
    • ‘It's also pretty ironic that the promoters of these events don't list the tobacco companies in their sponsors list like they do everyone else.’
    • ‘It could apply to hotel and motel owners, cruise ship operators, stadium owners, landlords, real estate managers, and event promoters.’
    • ‘Keeping the performer at ease is usually entrusted to the agent and concert promoter.’
    • ‘He previously failed as a boxing promoter and as owner of a bodybuilding competition.’
    • ‘He tells a story of a well-known promoter who produced a concert that DiFranco did with Bob Dylan.’
    • ‘Concert promoter Roger Nowell said he had phone calls from many people he had not seen for years, asking for tickets.’
    1. 1.1 A person involved in setting up and funding a new company.
      • ‘The prominent accountant, company promoter, and Member of Parliament supported the change.’
      • ‘One explanation for this apparent contradiction is that Hanoverian company promoters either had bad lawyers, did not listen to their lawyers, or hoped they would not find themselves in court very often.’
      • ‘Problems arose when it emerged that one of the promoters and a substantial shareholder in the company had been debarred from acting as a director in Britain.’
      • ‘Before you hand over any money or sign an agreement, ask the promoter about the stages involved, such as research, marketing and licensing, and any associated costs.’
      • ‘High charges from promoters can produce major financial risks for inventors, so much so that many never get to the stage of starting up their own business despite the potential of their product.’
  • 2A supporter of a cause or aim.

    ‘Mitterrand was a fierce promoter of European integration’
    • ‘Since 2001, they have been among the most prominent promoters of the conservative agenda of the Bush administration.’
    • ‘Supporters of making dividends tax-free like to paint critics as promoters of class warfare.’
    • ‘The promoter of ‘democracy’ elsewhere blocks his ears.’
    • ‘He was a great promoter and advocate of marches and set dances.’
    • ‘A tireless promoter of the region, his efforts currently focus on two goals.’
    • ‘To establish that divine creation deserved such support, its promoters had to convince the court that a non-Christian would find the case as convincing as the secular alternatives.’
    • ‘He was a keen promoter and supporter of the Gaelic language and thoroughly enjoyed visiting the Western Isles to improve his command of the language.’
    • ‘The Rocky Mountain Institute, a leading promoter of alternative energy technology in Snowmass, Colorado, has embraced this strategy.’
    • ‘Scholarly opinions cover a wide spectrum about this, ranging from the view that Luther was a promotor of equal rights for women to the view that he was a protagonist in the oppression of women.’
    • ‘This meant freedom and a new life for millions of people who had been enslaved by the promoters of this ideology for decades.’
    • ‘Joel was chosen in recognition of his work as an author, educator, curator, and promoter of mineral collecting.’
    • ‘I cannot see how the promoters of the European Constitution can still support it with a straight face.’
    • ‘Second, even the most vehement promoter of open-source coding has to admit that Microsoft's patents have had negligible impact on its market position.’
    advocate, champion, supporter, backer, upholder, proponent, exponent, protagonist, campaigner
    View synonyms
  • 3Chemistry
    An additive that increases the activity of a catalyst.

    • ‘With the full promoter, GUS activity was predominantly in the gland cell, with less in the stalk cell adjacent to the gland, and in lower stalk cells.’
    • ‘However, in tobacco the same promoter directed GUS activity uniformly to the whole embryo.’
    • ‘Low activity for both promoters was also observed in the early stages of seed germination and in young seedlings.’
    • ‘High carbon dioxide concentration alone does not induce the promoter in the presence of oxygen and light.’
    • ‘Double transgenic hermaphrodites were subjected to heat shock to activate the heat-shock promoter and thereby express the transposase enzyme.’
    1. 3.1Biology A region of a DNA molecule which forms the site at which transcription of a gene starts.
      • ‘A second regulatory protein has been shown to interact specifically with the upstream regions of rRNA P1 promoters.’
      • ‘We established transgenes, allowing conditional expression of the mutant kinase under control of the heat-shock promoter.’
      • ‘The pattern of reporter gene expression exactly matches that of the trapped gene since its transcription starts from the promoter of this gene.’
      • ‘Both genes are driven by the ubiquitin promoter (plus intron).’
      • ‘In addition, hybrid constructs with stringent promoters fused to the early transcribed region of unregulated genes were analysed.’


Late Middle English: from Anglo-Norman French promotour, from medieval Latin promotor (see promote).