Definition of promoter in English:



  • 1A person or company that finances or organizes a sporting event, concert, or theatrical production.

    ‘a boxing promoter’
    • ‘Some people were making a lot of money out of it, but usually it was the producers and publishers and promoters, and all they wanted was a quick buck.’
    • ‘It's also pretty ironic that the promoters of these events don't list the tobacco companies in their sponsors list like they do everyone else.’
    • ‘Event promoters called the profiteering ‘particularly upsetting’ as official proceeds are going to cancer and children's charities.’
    • ‘The only thing that could stand in the way of this revolution is if the current music publishers start buying concert promoters, and lock down this new business model before it can even start.’
    • ‘Concert promoter Roger Nowell said he had phone calls from many people he had not seen for years, asking for tickets.’
    • ‘He previously failed as a boxing promoter and as owner of a bodybuilding competition.’
    • ‘It could apply to hotel and motel owners, cruise ship operators, stadium owners, landlords, real estate managers, and event promoters.’
    • ‘Other bands are also based there, along with producers, managers and promoters.’
    • ‘Boxing promoter Don King has a lot to be thankful for.’
    • ‘He was also an events promoter, notably organizing the Star Wars convention held in Montreal in '99.’
    • ‘Boxing promoter Don King appeared on our first list in 1995 and appears again this year.’
    • ‘The runners up will also benefit, as just reaching the final brings them to the attention of agents, concert promoters and recording companies.’
    • ‘The magazine is produced and edited by Neil Simpson, a concert promoter based in Blackpool.’
    • ‘He tells a story of a well-known promoter who produced a concert that DiFranco did with Bob Dylan.’
    • ‘Event organizers, music promoters and managers have the power to decide fees for each artist.’
    • ‘Keeping the performer at ease is usually entrusted to the agent and concert promoter.’
    • ‘Concert promoter Ian Martin once seemed to be at the top of his game.’
    • ‘I want to see more responsibility from concert promoters and sponsors.’
    • ‘At no stage did we tell the local promoters for this event that the capacity for it would be 19,000.’
    • ‘Regular washroom advertisers include radio stations, the Department of Health, event promoters, cinema companies and most alcohol brands.’
    1. 1.1A person involved in setting up and funding a new company.
  • 2A supporter of a cause or aim.

    ‘Mitterrand was a fierce promoter of European integration’
    • ‘The Rocky Mountain Institute, a leading promoter of alternative energy technology in Snowmass, Colorado, has embraced this strategy.’
    • ‘This meant freedom and a new life for millions of people who had been enslaved by the promoters of this ideology for decades.’
    • ‘A tireless promoter of the region, his efforts currently focus on two goals.’
    • ‘Scholarly opinions cover a wide spectrum about this, ranging from the view that Luther was a promotor of equal rights for women to the view that he was a protagonist in the oppression of women.’
    • ‘Supporters of making dividends tax-free like to paint critics as promoters of class warfare.’
    • ‘The promoter of ‘democracy’ elsewhere blocks his ears.’
    • ‘Joel was chosen in recognition of his work as an author, educator, curator, and promoter of mineral collecting.’
    • ‘Second, even the most vehement promoter of open-source coding has to admit that Microsoft's patents have had negligible impact on its market position.’
    • ‘I cannot see how the promoters of the European Constitution can still support it with a straight face.’
    • ‘He was a great promoter and advocate of marches and set dances.’
    • ‘To establish that divine creation deserved such support, its promoters had to convince the court that a non-Christian would find the case as convincing as the secular alternatives.’
    • ‘Since 2001, they have been among the most prominent promoters of the conservative agenda of the Bush administration.’
    • ‘He was a keen promoter and supporter of the Gaelic language and thoroughly enjoyed visiting the Western Isles to improve his command of the language.’
    advocate, champion, supporter, backer, upholder, proponent, exponent, protagonist, campaigner
    View synonyms
  • 3Chemistry
    An additive that increases the activity of a catalyst.

    • ‘Low activity for both promoters was also observed in the early stages of seed germination and in young seedlings.’
    • ‘However, in tobacco the same promoter directed GUS activity uniformly to the whole embryo.’
    • ‘Double transgenic hermaphrodites were subjected to heat shock to activate the heat-shock promoter and thereby express the transposase enzyme.’
    • ‘High carbon dioxide concentration alone does not induce the promoter in the presence of oxygen and light.’
    • ‘With the full promoter, GUS activity was predominantly in the gland cell, with less in the stalk cell adjacent to the gland, and in lower stalk cells.’
    1. 3.1Biology A region of a DNA molecule which forms the site at which transcription of a gene starts.
      • ‘In addition, hybrid constructs with stringent promoters fused to the early transcribed region of unregulated genes were analysed.’
      • ‘The pattern of reporter gene expression exactly matches that of the trapped gene since its transcription starts from the promoter of this gene.’
      • ‘A second regulatory protein has been shown to interact specifically with the upstream regions of rRNA P1 promoters.’
      • ‘Both genes are driven by the ubiquitin promoter (plus intron).’
      • ‘We established transgenes, allowing conditional expression of the mutant kinase under control of the heat-shock promoter.’


Late Middle English: from Anglo-Norman French promotour, from medieval Latin promotor (see promote).