Definition of promote in English:



[with object]
  • 1Support or actively encourage (a cause, venture, etc.); further the progress of.

    ‘some regulation is still required to promote competition’
    • ‘Meanwhile, many non-governmental organizations are also promoting sustainable development.’
    • ‘A planning officer should encourage and promote development within set parameters.’
    • ‘The US government also promotes their own political agenda through funding for international aid organizations.’
    • ‘Do you promote recycling as a form of responsible waste disposal?’
    • ‘We want to encourage, celebrate, support and promote youth volunteerism in our community.’
    • ‘We will work on the establishment of a structure in which Japan can more actively promote international peace cooperation.’
    • ‘I wish Croydon Council would actively encourage and promote the development of roof gardens in the borough.’
    • ‘What information has the Minister received on initiatives that are taking place this week to promote breastfeeding?’
    • ‘Ironically, formula companies promote breastfeeding, fund breastfeeding research, and keep breastfeeding statistics.’
    • ‘Lastly, echinacea, goldenseal and alfalfa may alleviate symptoms and promote healing.’
    • ‘The European Commission is actively encouraging member states to promote the early teaching of languages.’
    • ‘I would encourage our council to actively promote our communities' financial obligations, goals and long-term vision.’
    • ‘Her work is to promote breastfeeding through working with the health boards' public health divisions.’
    • ‘Tang said the government is actively promoting competition by allowing more oil companies to become established in Hong Kong and encouraging the opening of more petrol stations.’
    • ‘To promote flowering, apply a complete fertilizer in late winter or early spring.’
    • ‘Used externally or internally, turmeric promotes healing in cases of trauma or injury.’
    • ‘I never saw a BBC journalist actively promote his own political agenda.’
    • ‘I was employed as a shift supervisor and was expected to have my crew work with unsafe equipment and this was actively encouraged and promoted by the site manager and foreman.’
    • ‘Are you aware of other international organizations which promote democracy and freedom?’
    • ‘We can support research into methods to effectively promote abstinence.’
    encourage, further, advance, assist, aid, help, contribute to, foster, nurture, develop, boost, stimulate, forward
    View synonyms
    1. 1.1 Give publicity to (a product, organization, or venture) so as to increase sales or public awareness.
      ‘they are using famous personalities to promote the library nationally’
      • ‘He said the show will offer the ideal business vehicle and an excellent opportunity for all in business to market and promote their products and services.’
      • ‘If it goes according to plan, these clients will advertise on the shows created and produced by the partnership as well as promote their products and services in the programs.’
      • ‘Several companies are hoping airlines will allow advertisers to promote products on the airplanes themselves, specifically on tray tables.’
      • ‘E-Business City has been created exclusively for retailers to promote their web-based products and services.’
      • ‘A dealer can buy from various distributors, and we're supporting it with real incentives to encourage distributor sales people to promote the product.’
      • ‘They want to know how exactly you are going to use their cash to promote the product in the marketplace.’
      • ‘Hamilton believes that the pros of using celebrities to promote products tend to far outweigh the cons.’
      • ‘They heavily promote their own products and when customers don't buy them, they become rude.’
      • ‘They stay on message, find mistakes, and promote their product.’
      • ‘A special ‘Wall of Values’ at the front of the store promotes products on sale each week.’
      • ‘The mortgage company has launched a large advertising campaign to promote the product, First Start Mortgage.’
      • ‘In New South Wales, two major advertising campaigns are currently promoting awareness of occupational health and safety issues.’
      • ‘Advertisers are hired to promote these products and services to specific markets based on a careful calculation of a target population's propensity to consume.’
      • ‘Our technical experts at the lab also work with our sales force to promote our products and to help our customers improve their products as well.’
      • ‘No one can promote American products better than Americans.’
      • ‘His face has been used to promote numerous products, ranging from Guinness stout to Newbridge watches.’
      • ‘Choosing the right mix of advertising media to promote your products and services has never been more important’
      • ‘In cases such as the launch of a new brand of cigarette, sales promotion events are sometimes the only vehicle used to promote the product, primarily due to the limitations placed on advertising the product.’
      • ‘Instead of getting a star to promote a product, he wondered, why not have the star launch the product?’
      • ‘For instance, The Body Shop produces and promotes its product lines with environmental and social sensitivity as a major theme.’
      advertise, publicize, give publicity to, bang the drum for, beat the drum for, popularize, sell, market, merchandise
      View synonyms
    2. 1.2 Attempt to ensure the passing of (a private Act of Parliament)
      ‘the government of the day would not be promoting the bill’
      • ‘By coincidence, just such a change was promoted in the Scottish Parliament on Thursday.’
      • ‘Those are the kinds of issues that I came into Parliament to promote, and if marriage is a key, then all of us need to begin to talk it up.’
      • ‘He has won the chance to promote a Private Members Bill in the Commons and he has chosen the issue of telecommunication masts and dangers to health.’
      • ‘It was in 1878 that the city council was first approached by a private firm asking whether it would promote a Parliamentary Bill giving powers for the construction of tramways in York.’
      • ‘Private Bills are promoted by organisations that want specific powers.’
      • ‘Unfortunate though it is, I think the real reason that this bill has been promoted the way it has is that Parliament is attempting to save some lives.’
      • ‘I know that passions in this sort of debate run strong, but I also have to say that I find the attack by the member of Parliament who promoted this bill on the churches of New Zealand to be inexcusable.’
      • ‘This is a private bill, promoted by the New Zealand Guardian Trust Co. Ltd for Parliament's consideration.’
      • ‘So that is one issue that the Greens, including the Greens in Parliament, will be promoting.’
      • ‘He promoted the Act of Six Articles in 1539, and worked for Cromwell's fall the following year.’
  • 2Raise (someone) to a higher position or rank.

    ‘she was promoted to General Manager’
    • ‘As of this moment, you will be promoted to the rank of Colonel.’
    • ‘Only two months ago he was promoted to the rank of corporal.’
    • ‘Don't be sad, he was promoted to the position of President and Chief Executive Officer on March 1, 1975.’
    • ‘Recalled to his old regiment at the outbreak of the war, he was rapidly promoted to the rank of lieutenant and then captain.’
    • ‘In September 1965 she was promoted to the rank of sergeant.’
    • ‘Maupin was recently promoted to Sergeant, his second promotion since his capture.’
    • ‘Robbie was also promoted to the rank of Assistant Commander.’
    • ‘In 1993, he was promoted to deputy director general of the department.’
    • ‘In May 2003, he was promoted to the highest rank of cadet officer.’
    • ‘Only when every company truly promotes on the basis of merit can we ignore gender in the workplace.’
    • ‘Here he was promoted to captain at the age of 29 and commanded a battleship.’
    • ‘He was promoted to the rank of Captain the following year.’
    • ‘Indigenous people were promoted to leading positions in the state and communist parties, and given preference for employment over Russians.’
    • ‘By 1969 he was promoted to the rank of Lieutenant General.’
    • ‘In April 1974 she was promoted to the position of driver, where she remained until her retirement earlier this year.’
    • ‘He became a pilot in 1921 and was eventually promoted to lieutenant colonel during World War II.’
    • ‘He was promoted to his current position in 1998.’
    • ‘He was to remain at MIT, being promoted to assistant professor in 1925.’
    • ‘Your ambitious nature will be rewarded as you are promoted to a prominent position in your profession.’
    • ‘They were newly promoted to division presidents, in preparation for splitting the company into two separate publicly traded entities.’
    advance, upgrade, give promotion to, give a higher position to, elevate, move up, raise, improve the position of, improve the status of, aggrandize
    View synonyms
    1. 2.1 Transfer (a sports team) to a higher division of a league.
      ‘they were promoted from the Third Division last season’
      • ‘The Under-18 team went on to be crowned champions and the club's Wharfedale League team was promoted to the Second Division.’
      • ‘Both adult teams won their division of the county league and were promoted.’
      • ‘After being promoted last year from Division Three, they are now among the Division Two leaders.’
      • ‘The Division One winners are promoted and the bottom team relegated out of the Premier Division.’
      • ‘And Heworth are waiting to hear whether it means an extra team could be promoted from division two to make up the numbers - giving the York side an extra promotion place to fight for.’
      • ‘Which football league club has been promoted and relegated the most times?’
      • ‘Would they just join at the end of the season, adding to the teams who had just been promoted from Division One?’
      • ‘When a team gets promoted to the Premier League, it's rare that the media has any idea about any of their players.’
      • ‘Addingham have been promoted from Division Two.’
      • ‘During previous expansions, the relegated clubs from the previous season were re-elected, while the top Second Division sides were promoted as usual.’
      • ‘We have studied the records of the teams who were promoted before us.’
      • ‘A few years ago, whenever a club would be promoted from the first division, they were odds on to go down again at the end of the season, mainly because they just didn't have the money to even compete with the big boys.’
      • ‘The newly promoted First Division team have had an amazing start to life in the Premier League.’
    2. 2.2Chess Exchange (a pawn) for a more powerful piece of the same colour, typically a queen, when it reaches the opponent's end of the board.
      • ‘Finally when a player promotes a pawn, they swap it for one of the pieces that their partner's opponent is waiting to place on their board.’
      • ‘Player ‘B’ then shows that he can checkmate with the bishop against an unskilled player if the pawn is promoted to an opposite color bishop.’
      • ‘The rules allow such a pawn to be promoted to a queen, an advantage that is known to be decisive, ensuring an inevitable win for the second player to move.’
      • ‘White's pieces coordinate their efforts to promote the d-pawn.’
    3. 2.3Bridge Enable (a relatively low card) to win a trick by playing off the higher ones first.
      ‘East will win with the ace and lead a heart, promoting the ♠9’
      • ‘In these types the numerals all rank in the same direction, but in the trump suit the normally lowest card is still promoted to second highest.’
  • 3Chemistry
    (of an additive) act as a promoter of (a catalyst).

    • ‘Abundant carbon and nitrogen stimulate flow in the glycolytic direction to promote amino acid synthesis.’
    • ‘Intriguingly, a different pattern of gene expression is seen when elongation in the presence of oxygen is promoted by ethylene or carbon dioxide.’
    • ‘During the 1930s, catalysts were introduced to promote chemical reactions during cracking.’
    • ‘Topical steroids can reduce inflammation, while ascorbic acid may promote collagen synthesis following alkali exposure.’
    • ‘Never before had a protein been found to serve as a catalyst to promote chemical reactions to form the glass or a rock-like material of a biomineral.’


Late Middle English: from Latin promot- ‘moved forward’, from the verb promovere, from pro- ‘forward, onward’ + movere ‘to move’.