Definition of promote in English:



[with object]
  • 1Support or actively encourage (a cause, venture, etc.); further the progress of.

    ‘some regulation is still required to promote competition’
    • ‘What information has the Minister received on initiatives that are taking place this week to promote breastfeeding?’
    • ‘The European Commission is actively encouraging member states to promote the early teaching of languages.’
    • ‘I never saw a BBC journalist actively promote his own political agenda.’
    • ‘Her work is to promote breastfeeding through working with the health boards' public health divisions.’
    • ‘I was employed as a shift supervisor and was expected to have my crew work with unsafe equipment and this was actively encouraged and promoted by the site manager and foreman.’
    • ‘I wish Croydon Council would actively encourage and promote the development of roof gardens in the borough.’
    • ‘Used externally or internally, turmeric promotes healing in cases of trauma or injury.’
    • ‘A planning officer should encourage and promote development within set parameters.’
    • ‘Lastly, echinacea, goldenseal and alfalfa may alleviate symptoms and promote healing.’
    • ‘Tang said the government is actively promoting competition by allowing more oil companies to become established in Hong Kong and encouraging the opening of more petrol stations.’
    • ‘To promote flowering, apply a complete fertilizer in late winter or early spring.’
    • ‘I would encourage our council to actively promote our communities' financial obligations, goals and long-term vision.’
    • ‘Do you promote recycling as a form of responsible waste disposal?’
    • ‘The US government also promotes their own political agenda through funding for international aid organizations.’
    • ‘We will work on the establishment of a structure in which Japan can more actively promote international peace cooperation.’
    • ‘Are you aware of other international organizations which promote democracy and freedom?’
    • ‘We can support research into methods to effectively promote abstinence.’
    • ‘Ironically, formula companies promote breastfeeding, fund breastfeeding research, and keep breastfeeding statistics.’
    • ‘Meanwhile, many non-governmental organizations are also promoting sustainable development.’
    • ‘We want to encourage, celebrate, support and promote youth volunteerism in our community.’
    encourage, further, advance, assist, aid, help, contribute to, foster, nurture, develop, boost, stimulate, forward
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    1. 1.1 Give publicity to (a product, organization, or venture) so as to increase sales or public awareness.
      ‘they are using famous personalities to promote the library nationally’
      • ‘His face has been used to promote numerous products, ranging from Guinness stout to Newbridge watches.’
      • ‘He said the show will offer the ideal business vehicle and an excellent opportunity for all in business to market and promote their products and services.’
      • ‘Hamilton believes that the pros of using celebrities to promote products tend to far outweigh the cons.’
      • ‘A special ‘Wall of Values’ at the front of the store promotes products on sale each week.’
      • ‘Choosing the right mix of advertising media to promote your products and services has never been more important’
      • ‘Instead of getting a star to promote a product, he wondered, why not have the star launch the product?’
      • ‘A dealer can buy from various distributors, and we're supporting it with real incentives to encourage distributor sales people to promote the product.’
      • ‘In New South Wales, two major advertising campaigns are currently promoting awareness of occupational health and safety issues.’
      • ‘Several companies are hoping airlines will allow advertisers to promote products on the airplanes themselves, specifically on tray tables.’
      • ‘If it goes according to plan, these clients will advertise on the shows created and produced by the partnership as well as promote their products and services in the programs.’
      • ‘E-Business City has been created exclusively for retailers to promote their web-based products and services.’
      • ‘They heavily promote their own products and when customers don't buy them, they become rude.’
      • ‘The mortgage company has launched a large advertising campaign to promote the product, First Start Mortgage.’
      • ‘Advertisers are hired to promote these products and services to specific markets based on a careful calculation of a target population's propensity to consume.’
      • ‘In cases such as the launch of a new brand of cigarette, sales promotion events are sometimes the only vehicle used to promote the product, primarily due to the limitations placed on advertising the product.’
      • ‘They stay on message, find mistakes, and promote their product.’
      • ‘For instance, The Body Shop produces and promotes its product lines with environmental and social sensitivity as a major theme.’
      • ‘No one can promote American products better than Americans.’
      • ‘They want to know how exactly you are going to use their cash to promote the product in the marketplace.’
      • ‘Our technical experts at the lab also work with our sales force to promote our products and to help our customers improve their products as well.’
      advertise, publicize, give publicity to, bang the drum for, beat the drum for, popularize, sell, market, merchandise
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    2. 1.2 Attempt to ensure the passing of (a private Act of Parliament)
      ‘the government of the day would not be promoting the bill’
      • ‘Private Bills are promoted by organisations that want specific powers.’
      • ‘Those are the kinds of issues that I came into Parliament to promote, and if marriage is a key, then all of us need to begin to talk it up.’
      • ‘He has won the chance to promote a Private Members Bill in the Commons and he has chosen the issue of telecommunication masts and dangers to health.’
      • ‘He promoted the Act of Six Articles in 1539, and worked for Cromwell's fall the following year.’
      • ‘It was in 1878 that the city council was first approached by a private firm asking whether it would promote a Parliamentary Bill giving powers for the construction of tramways in York.’
      • ‘By coincidence, just such a change was promoted in the Scottish Parliament on Thursday.’
      • ‘So that is one issue that the Greens, including the Greens in Parliament, will be promoting.’
      • ‘This is a private bill, promoted by the New Zealand Guardian Trust Co. Ltd for Parliament's consideration.’
      • ‘Unfortunate though it is, I think the real reason that this bill has been promoted the way it has is that Parliament is attempting to save some lives.’
      • ‘I know that passions in this sort of debate run strong, but I also have to say that I find the attack by the member of Parliament who promoted this bill on the churches of New Zealand to be inexcusable.’
  • 2Raise (someone) to a higher position or rank.

    ‘she was promoted to General Manager’
    • ‘They were newly promoted to division presidents, in preparation for splitting the company into two separate publicly traded entities.’
    • ‘Here he was promoted to captain at the age of 29 and commanded a battleship.’
    • ‘Robbie was also promoted to the rank of Assistant Commander.’
    • ‘He was promoted to the rank of Captain the following year.’
    • ‘Your ambitious nature will be rewarded as you are promoted to a prominent position in your profession.’
    • ‘In April 1974 she was promoted to the position of driver, where she remained until her retirement earlier this year.’
    • ‘He became a pilot in 1921 and was eventually promoted to lieutenant colonel during World War II.’
    • ‘Only when every company truly promotes on the basis of merit can we ignore gender in the workplace.’
    • ‘By 1969 he was promoted to the rank of Lieutenant General.’
    • ‘In May 2003, he was promoted to the highest rank of cadet officer.’
    • ‘He was to remain at MIT, being promoted to assistant professor in 1925.’
    • ‘Recalled to his old regiment at the outbreak of the war, he was rapidly promoted to the rank of lieutenant and then captain.’
    • ‘Maupin was recently promoted to Sergeant, his second promotion since his capture.’
    • ‘Only two months ago he was promoted to the rank of corporal.’
    • ‘Don't be sad, he was promoted to the position of President and Chief Executive Officer on March 1, 1975.’
    • ‘He was promoted to his current position in 1998.’
    • ‘In September 1965 she was promoted to the rank of sergeant.’
    • ‘As of this moment, you will be promoted to the rank of Colonel.’
    • ‘In 1993, he was promoted to deputy director general of the department.’
    • ‘Indigenous people were promoted to leading positions in the state and communist parties, and given preference for employment over Russians.’
    advance, upgrade, give promotion to, give a higher position to, elevate, move up, raise, improve the position of, improve the status of, aggrandize
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    1. 2.1 Transfer (a sports team) to a higher division of a league.
      ‘they were promoted from the Third Division last season’
      • ‘Addingham have been promoted from Division Two.’
      • ‘After being promoted last year from Division Three, they are now among the Division Two leaders.’
      • ‘Which football league club has been promoted and relegated the most times?’
      • ‘Would they just join at the end of the season, adding to the teams who had just been promoted from Division One?’
      • ‘When a team gets promoted to the Premier League, it's rare that the media has any idea about any of their players.’
      • ‘And Heworth are waiting to hear whether it means an extra team could be promoted from division two to make up the numbers - giving the York side an extra promotion place to fight for.’
      • ‘Both adult teams won their division of the county league and were promoted.’
      • ‘A few years ago, whenever a club would be promoted from the first division, they were odds on to go down again at the end of the season, mainly because they just didn't have the money to even compete with the big boys.’
      • ‘We have studied the records of the teams who were promoted before us.’
      • ‘During previous expansions, the relegated clubs from the previous season were re-elected, while the top Second Division sides were promoted as usual.’
      • ‘The Under-18 team went on to be crowned champions and the club's Wharfedale League team was promoted to the Second Division.’
      • ‘The newly promoted First Division team have had an amazing start to life in the Premier League.’
      • ‘The Division One winners are promoted and the bottom team relegated out of the Premier Division.’
    2. 2.2Chess Exchange (a pawn) for a more powerful piece of the same colour, typically a queen, when it reaches the opponent's end of the board.
      • ‘Finally when a player promotes a pawn, they swap it for one of the pieces that their partner's opponent is waiting to place on their board.’
      • ‘Player ‘B’ then shows that he can checkmate with the bishop against an unskilled player if the pawn is promoted to an opposite color bishop.’
      • ‘The rules allow such a pawn to be promoted to a queen, an advantage that is known to be decisive, ensuring an inevitable win for the second player to move.’
      • ‘White's pieces coordinate their efforts to promote the d-pawn.’
    3. 2.3Bridge Enable (a relatively low card) to win a trick by playing off the higher ones first.
      ‘East will win with the ace and lead a heart, promoting the ♠9’
      • ‘In these types the numerals all rank in the same direction, but in the trump suit the normally lowest card is still promoted to second highest.’
  • 3Chemistry
    (of an additive) act as a promoter of (a catalyst).

    • ‘Never before had a protein been found to serve as a catalyst to promote chemical reactions to form the glass or a rock-like material of a biomineral.’
    • ‘Intriguingly, a different pattern of gene expression is seen when elongation in the presence of oxygen is promoted by ethylene or carbon dioxide.’
    • ‘Abundant carbon and nitrogen stimulate flow in the glycolytic direction to promote amino acid synthesis.’
    • ‘During the 1930s, catalysts were introduced to promote chemical reactions during cracking.’
    • ‘Topical steroids can reduce inflammation, while ascorbic acid may promote collagen synthesis following alkali exposure.’


Late Middle English: from Latin promot- ‘moved forward’, from the verb promovere, from pro- ‘forward, onward’ + movere ‘to move’.