Definition of product mix in English:

product mix


  • The total range of products offered by a company.

    • ‘To that end, its product mix was overhauled by offering healthy alternatives, while not undercutting its positioning of the Big Mac.’
    • ‘As we improve our product mix, market share gains will continue.’
    • ‘So Hursman changed his product mix to meet his distributors' needs.’
    • ‘He reshuffled Coke's ad agencies and shook up its product mix with a number of brand extensions such as Vanilla Coke.’
    • ‘Hallmark, the greeting card giant, based in Kansas City, Mo., uses census data to decide on the product mix that local retailers receive.’