Definition of product differentiation in English:

product differentiation

noun

Economics
  • [mass noun] The marketing of generally similar products with minor variations that are used by consumers when making a choice.

    • ‘Traditionally, medical product companies have relied on product differentiation to achieve market position.’
    • ‘The sachet was an innovative stroke of marketing genius that reduced product differentiation and changed the dynamics of the detergents market.’
    • ‘This merger represented two parallel enterprises with little real product differentiation.’
    • ‘For a marketing manager, product differentiation becomes a key to gaining a degree of monopoly power in a market.’
    • ‘The proliferation of flavor choices makes graphic product differentiation increasingly important.’