One of the mysteries of the English language finally explained.
(of a person or action) creating or controlling a situation rather than just responding to it after it has happened.‘employers must take a proactive approach to equal pay’
- ‘She said it is crucial that organisations have a proactive rather than reactive outlook.’
- ‘Today, he was as proactive and involved as captain as he has ever been.’
- ‘This seems to be the cue for the proactive consumer to start interrogating different suppliers.’
- ‘We shall encourage the police to take a more proactive approach by making use of speed cameras and enforcement.’
- ‘We, like the Seattle group, have adopted a proactive approach to management of current illness.’
- ‘Such a proactive approach to liability also accords with modern views of health and safety provisions in general.’
- ‘We may even attract some younger faces and create a more proactive council.’
- ‘So what policing there is tends to be reactive, rather than proactive.’
- ‘The convictions highlight our continued and proactive approach to football disorder in the city centre.’
- ‘With a pittance of a salary, how could they be enthused to become proactive people?’
- ‘The new controls mark the beginning of a more proactive approach to water quality protection.’
- ‘This is because they favour a reactive risk model rather than a proactive mastery model.’
- ‘I hope the issues I have raised show the Labour administration in Bexley is proactive in its approach.’
- ‘It is this kind of proactive approach from within our community that keeps us strong.’
- ‘This second category requires a proactive approach by the state in order to combat fraud.’
- ‘The potential value of this proactive approach to dealing with the hypoxia of high altitude is still being clarified.’
- ‘As you have just described, it seems as if the approach has been reactive rather than any proactive work.’
- ‘We are not renowned for our proactive approach towards our health and well-being, we Brits.’
- ‘He's doing and saying a lot of stuff that seems very proactive and often quite responsible.’
- ‘Should programmes be legislatively mandated or should the profession take a proactive approach?’
1930s: from pro- (denoting earlier occurrence), on the pattern of reactive.
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