Definition of premiumize in English:

premiumize

(also premiumise)

verb

[WITH OBJECT]
  • Attempt to make (a brand or product) appeal to consumers by emphasizing its superior quality and exclusivity.

    ‘the company was looking to premiumize its current portfolio of mass market brands’
    ‘restaurants have premiumized their junk food offerings with gourmet versions of burgers and hot dogs’

Pronunciation

premiumize

/ˈpriːmɪəmʌɪz/