One of the mysteries of the English language finally explained.
A woman having an important and usually public position at the forefront of an activity or endeavour on behalf of an organization, political party, etc.; a spokeswoman.
1980s; earliest use found in The Washington Post. From point + woman, after point man.
point woman/ˈpɔɪnt ˌwʊm(ə)n/
In this article we explore how to impress employers with a spot-on CV.