One of the mysteries of the English language finally explained.
nounmass nounNorth American
The incidental or unofficial promotion of a person or product in the media, sometimes in return for a payment.
inducement, incentiveView synonyms
- ‘The column is a nice bit of blog plugola from one of the nation's most respected magazines.’
- ‘When a reporter or disc jockey slips in or passes over information in order to line his pocket, that's plugola, and management would take quick corrective action.’
- ‘He is guilty of violating the Commission's policy against plugola.’
- ‘Sly fellows turn the notoriety acquired through public office into the real coin of the realm, plugola.’
- ‘Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming.’
1950s: from plug + -ola, after payola.
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