Definition of plugola in English:

plugola

noun

mass nounNorth American
informal
  • The incidental or unofficial promotion of a person or product in the media, sometimes in return for a payment.

    • ‘The column is a nice bit of blog plugola from one of the nation's most respected magazines.’
    • ‘Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming.’
    • ‘Sly fellows turn the notoriety acquired through public office into the real coin of the realm, plugola.’
    • ‘He is guilty of violating the Commission's policy against plugola.’
    • ‘When a reporter or disc jockey slips in or passes over information in order to line his pocket, that's plugola, and management would take quick corrective action.’
    inducement, incentive
    View synonyms

Origin

1950s: from plug + -ola, after payola.

Pronunciation

plugola

/plʌˈɡəʊlə/