One of the mysteries of the English language finally explained.
The repetition of a word in an altered or more expressive sense, or for the sake of emphasis.
Late 16th century. From post-classical Latin ploce repetition of the same word in a different sense from ancient Greek πλοκή anything twisted or woven, web, in Hellenistic Greek also used of rhetorical figures from an ablaut variant of the base of πλέκειν to plait.
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