One of the mysteries of the English language finally explained.
The ability of children to pressurize their parents into buying them products, especially items advertised in the media.‘advertisers encourage the use of pester power, especially at Christmas’
- ‘According to Anne Smith, grandparents often prefer to buy traditional dolls and are less influenced by advertising and pester power than parents.’
- ‘Not that the middle classes don't spoil their kids and give in to pester power too, but the level of crazed consumption is often inversely related to wealth.’
- ‘A spokeswoman said: ‘£30 for a kid's shirt is a lot of money but it is all about pester power and for parents to counter that and say no to their child if they think that it is too much.’
- ‘Apparently tweenagers - 10-13-year-olds - are masters of pester power.’
- ‘Parents try to resist pester power as they walk around supermarkets full of sugary cereal with toys inside the box or tinned spaghetti displaying pictures of a popular band.’
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