Definition of personalize in English:


(British personalise)


[with object]
  • 1Design or produce (something) to meet someone's individual requirements.

    ‘the wedding invitations will be personalized to your exact requirements’
    • ‘Although their instructional activities reflected current knowledge of effective instruction, they adapted and personalized this instruction to meet a student's unique needs.’
    • ‘A cookie is a text file of user data that helps e-tailers personalize Web pages for specific users, as well as identify an online customer's shopping habits.’
    • ‘This helps personalize service to each customer.’
    • ‘What has changed is technology has facilitated our ability to reach people on a more customized, more personalized basis.’
    • ‘One of our newest advertisers makes custom personalized headbands.’
    • ‘He offered customized recommendations based on other buyers' purchases, let people buy an item with just one mouse click, and created personalized storefronts for each customer.’
    • ‘They have different approaches in meeting the demand for more personalized services from their important customers.’
    • ‘Existing customer information can be used to help personalize the customer experience.’
    • ‘The contents are heavily personalised and use homely phrases designed to appeal to those of a trusting nature.’
    • ‘But few dot-coms have realized that marketing potential, which would require them to personalize a site's content and advertising to each visitor's lifestyle in real time.’
    • ‘They are now personalised to the specific needs of the customer.’
    • ‘Numerous companies, even leaders like Procter & Gamble and Mattel, are experimenting with personalizing products to suit individual customer tastes.’
    • ‘They are intended to provide a more personalized experience for the customer and increase levels of efficiency in the customer operation.’
    • ‘As well as offering individual customers personalised solutions it also works with businesses and government sectors, in particular, health trusts and airports.’
    • ‘She also designs personalised detox and weight-loss programmes to ensure her clients stay comfortable in their 27 in Seven jeans, even post-holiday blowout.’
    • ‘Understanding and integrating cultural sensitivity into the design of a program personalizes the message, thereby increasing the likelihood that the target audience will understand and accept the recommendations.’
    • ‘It may also personalize its behavior for each individual user based on knowledge of that user's profile, interests, and history.’
    • ‘Students also gain opportunities to observe how personalized strategies can be constructed to meet individuals' needs.’
    • ‘And as medicine moves toward more personalized treatments linked to an individual's genetic makeup, marketing will need to become even more sophisticated.’
    • ‘Care for the elderly and schooling would be personalised to meet individual need.’
    customize, individualize, give a personal touch to, make distinctive, make to order
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    1. 1.1 Make (something) identifiable as belonging to a particular person, especially by marking it with their name or initials.
      ‘they will personalize the bottle for you, free of charge’
      • ‘By doing so, you'll be personalizing your outfit while making it look fun and unique.’
      • ‘These bracelets not only feature encouraging words but on some websites, you can actually personalize them with your name, your own quote, or even your astrological sign.’
      • ‘Buying a house gives you the opportunity to choose a unique and distinct architectural style and to personalize it.’
      • ‘And last but not least, each label is personalized with the client's name and ID number, enhancing each individual jeans' exclusiveness.’
      • ‘Many of the cars targeted are older models but new cars were now being hit, as well as some personalised number plates.’
      • ‘The publicity hails the idea as a ‘unique’ way to personalise your debit card.’
      • ‘Cover the albums with pretty fabric or lace and stencil the recipient's initials on the front to personalize it.’
      • ‘You can personalize your outgoing message by recording your own name or greeting.’
      • ‘Participants can also create and personalise their paper products.’
      • ‘We weave the child's name onto the bear's jersey to personalise it.’
      • ‘You can personalize the map with local landmarks or names and places that are especially meaningful to you.’
      • ‘A close family friend gave the couple personalized napkins with their names embossed in gold.’
      • ‘I'd really like to personalize my bike with my name discreetly placed along the top tube.’
      • ‘So relaxed is the referee about his Saturday job that his car has personalised number plates.’
      • ‘Brand loyalty is a key to success and your efforts in personalizing your club will give you a unique advantage in growing your membership.’
      • ‘For artists and anyone interested in personalizing their private desktops, the window manager is the focus.’
      • ‘They are personalized with either your names or monogram on the front with the inside being blank for writing your thank you notes.’
      • ‘Many items were personalized with the name of a soldier, a sweetheart, or a soldier's town or locale.’
      • ‘Now you can personalise your shirt with either your own chosen name and number, or your favourite player's.’
      • ‘As usual with this company, it is possible to pick and choose from a very extensive equipment range to personalise your particular car.’
      distinctive, characteristic, unique, individual, one's own, particular, private, peculiar, exclusive, idiosyncratic, individualized, personalized
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  • 2Cause (an issue, argument, etc.) to become concerned with personalities or feelings rather than with general or abstract matters.

    ‘the mass media's tendency to personalize politics’
    • ‘It forthrightly dealt with all conflicts, without personalizing issues in a way that offended sincere believers who also respect science.’
    • ‘Politics is still highly personalised.’
    • ‘We took advantage of the chance because it did personalize and localize the issue.’
    • ‘His antipathy towards personalised politics is long established, but that hasn't stopped others from making him the subject of unpleasant and underhand methods.’
    • ‘The problem is that we Americans have this tendency to always personalize these conflicts.’
    • ‘At Cambridge University I was taught a laudable method of argument: you never personalise, but you have absolutely no respect for people's opinions.’
    • ‘Does someone inclined to activism mentally personalize political and economic policies and events differently than someone inclined to sit back and let others sort things out?’
    • ‘And Buddhism and Hinduism were sketched out in the India issue: the less personalised and politicised nature of these religions makes it easier.’
    • ‘The issue is being personalised.’
    • ‘Alternately, discussions in meetings can be muted, disingenuous, or characterized by personalized arguments that can quickly degenerate into conflict.’
    • ‘‘Affected parties in associations should act on accurate information and should avoid personalising issues if they are to resolve their differences well,’ he said.’
    • ‘Some have seen this as a weakness on my part, but I have opted time and time again not to personalise but to deal with the issue and only the issue at hand.’
    • ‘He argues that the issue shouldn't be personalized.’
    • ‘What I'm talking about is a sort of provocative atmosphere and a personalized politics that - at times - was the result of personal problems rather than progressive analysis.’
    • ‘In other words, it personalizes the political.’
    • ‘Rarely before can the conflicts among party leaders have been so bitter and personalised.’
    • ‘In Russia, Poland and France, the president has a significant amount of political power, so campaigns are more candidate-focused and personalized.’
    • ‘Another element in his manner is his incessant personalising of the issues.’
    • ‘I'd rather see him stay out of this personalized kind of politics.’
    • ‘International conflict has been personalized.’
  • 3Personify (something, especially a deity or spirit)

    ‘evil spirits personalized in Satan’
    • ‘Bottero's concise explanation of henotheism clarifies how a pantheon, with its bewildering myriad of gods, becomes personalised through personal preference for a single deity.’
    • ‘But Plato tells us that the ethical laws cannot be the arbitrary whims of personalized gods.’
    • ‘The passage indicates he had personalized and humanized God.’
    • ‘The supreme One has a form, a personalized God who rescues His devotees, and restores justice and virtue.’
    • ‘They tended to personalize and anthropomorphize their pets and viewed themselves as rescuers of suffering or unloved animals.’
    • ‘There are people for whom the evil that is afoot in the world has been personalized.’
    personify, humanize, anthropomorphize
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