Definition of penetration in English:



mass noun
  • 1The action or process of penetrating something.

    ‘the zip has a Velcro-secured flap to minimize rain penetration’
    • ‘If paint fails because of penetration of rain and dew through porous paint, clean and prepare the paint surface.’
    • ‘Maximizing digital penetration will add stronger than expected cash flows to the balance sheet and provide an execution success story for Wall Street analysts.’
    • ‘He had also installed a sturdy, massive drawbridge into the centre of the eastern wall as the only means of entering, and to minimize hostile penetration.’
    • ‘At the end of 2001, internet penetration in Ireland rose 1% to 34% of the population.’
    • ‘This distribution allows for good sunlight penetration on almost every street.’
    • ‘The hardness of the heat-affected zone can be minimized by reducing penetration into the cast iron base metal.’
    • ‘Almost impossible perhaps to stop in its tracks totally, stop it cold, but it just reminds us that there is a need for ever-deeper penetration of these networks than we have achieved to date.’
    • ‘Both of these standards test for impact reduction, retention, shell penetration and peripheral vision.’
    • ‘This requires controlling sunlight penetration and manipulating the breezes at various times of the year and the day.’
    • ‘Principal office spaces are orientated to face north and south, so minimizing penetration of direct sunlight.’
    • ‘Where once a bit of mindless graffiti or frenzied roundabout action might have been enough to attract the attention of passing policepersons the new craze is public penetration.’
    • ‘It was significant that, even though the visitors tried to establish their authority straight from the kick-off, they were unable to find the required penetration or inspiration to pierce Scotland.’
    • ‘Such readings miss the range and accomplishment of his best poems as well as the intellectual penetration of his vision.’
    • ‘However, the carp are barred from the pool because they stir up silt, which reduces sunlight penetration and prevents plant growth.’
    • ‘If this manure is not stacked and packed, with steep slopes to prevent rain penetration, fly breeding will occur in it.’
    • ‘If you want to venture further, make sure you take the normal precautions for wreck penetration.’
    • ‘Working quickly, she dug into the center of her bag for dry clothes that had avoided the driving penetration of the cool October rain and pulled on a sweatshirt and well-worn jeans.’
    • ‘Special technique should be used to minimize penetration into the steel backing material.’
    • ‘Third, cut out sufficient of the last year's branch growth to evenly space all branches, allowing even sunlight penetration throughout the treetop.’
    • ‘There is a large amount of debris and silt in the central valley gutter and this requires cleaning as soon as possible, since as we discuss later, there appears to have been problems with rain water penetration through the gutter system.’
    perforation, piercing, puncturing, puncture, riddling, stabbing, prick, pricking, probing, goring, spiking, sticking, impaling, impalement, transfixing, transfixion, boring, drilling, lancing, tapping
    infiltration, entry, inflow, spread, spreading, diffusion, percolation, filtering, seepage, soaking, soakage
    View synonyms
    1. 1.1 The insertion by a man of his penis into the vagina or anus of a sexual partner.
  • 2The selling of a company's products in a particular market or area.

    ‘they had failed to make any penetration into new energy markets’
    • ‘He recruited top-drawer salespeople, which enabled the firm to increase its penetration into the corporate and municipal bond sectors.’
    • ‘It is impossible to judge to what extent remaining motor vehicle tariffs restrict imports and market penetration from developing countries.’
    • ‘In the same period, import penetration of manufactures grew from 26 percent to 40 percent.’
    • ‘In Latin America and in some emerging markets in Southeast Asia, direct selling penetration and our market share are unbelievably strong.’
    • ‘The situation can only sharpen as the rivalries between the major powers driven by the crisis of capitalist production leads to more direct imperialist penetration of Africa and other areas of world.’
    • ‘Job losses due to import penetration of foreign engines and parts account for an additional 11.5 percent of total job losses.’
    • ‘Those sectors with high export intensity and high import penetration are essentially integrated on a cross-border basis.’
    • ‘As a response to these impediments and to increase domestic sales, the company was making efforts to improve penetration into remote areas of the country.’
    • ‘On the import side, the US faces growing import penetration due to globalisation and the strong growth in US domestic demand relative to other countries.’
    • ‘It has initiated investments in the US, Nigeria, Mexico and Ireland to give it greater market penetration in its key areas of operation.’
    • ‘There has been significant de-industrialisation, particularly in the traditional sectors, which have suffered from import penetration.’
    • ‘International aid is tied directly to the restructuring programme and facilitates the penetration of global corporations.’
    • ‘The Web and retail penetration make a person-to-person approach look antiquated - particularly in the U.S. market.’
    • ‘Its interest in the potential of leisure yachting suggests a possible need to make some short-term choices between increased penetration in the commercial marine area, leisure and diversification.’
    • ‘The former has achieved much greater penetration in the micropower area.’
    • ‘We now know what each customer is buying, what the market penetration is in each area and how well distributors are doing against the rest.’
    • ‘Total stainless steel import penetration increased three percentage points to 28% for YTD June 2000.’
    • ‘They must also expand market reach and penetration by buying and selling over digital media.’
    • ‘Much of this can be explained by persistent import penetration from abroad.’
    • ‘In all these trades penetration by merchant capital is apparent.’
    1. 2.1 The extent to which a product is recognized and bought by customers in a particular market.
      ‘the software has attained a high degree of market penetration’
      • ‘Mobile phone penetration in the Irish market is expected to reach 60 per cent by the end of the January sales.’
      • ‘In 2004, this has already dropped to 22m, and the decline in hardware growth rates is expected to follow as the market nears 80 per cent penetration by 2008.’
      • ‘Video offers convenience and the highest market penetration for its medium.’
      • ‘The brand achieved 1.2 percent market penetration in Ireland in the first 10 months of 2004, with more than 1,800 units sold.’
      • ‘It has issues about how best to organize its logistical processes to support its wide geographical spread and its sharp variations in the degree of market penetration.’
      • ‘The reason is that the shows are effective forums for market penetration where a wide range of products can be exhibited by firms from different economic sectors to large numbers of both existing and potential clients.’
      • ‘Ranked among the Fortune 100 companies, their performance and market penetration is increasing by the day.’
      • ‘Originally, the market penetration for private buyers was around 4 percent, the rest of the quota being taken by ‘green’ government departments.’
      • ‘Television sales throughout the last decade indicate a stable market penetration rate and relatively flat sales.’
      • ‘This gradual penetration into the remaining market buys the company time to achieve manufacturing economies and manage its gross margins.’
      • ‘She said the number of new stores will depend on market penetration.’
      • ‘A reliable, high bandwidth access technology such as wireless optical networking helps carriers achieve high building and customer penetration rates quickly.’
      • ‘But the market penetration of content security products is about 30%.’
      • ‘Uncertain take rates also make it harder for overbuilders to achieve desired customer penetration rates.’
      • ‘In terms of a strategy for filing patents covering different market areas, does the order in which patents are filed make a difference for market penetration?’
      • ‘Personalization was present in the overseas market penetration process to provide customers with added value in spite of distance.’
      • ‘Volume is very important to dealers because manufacturers expect them to achieve a certain level of market penetration.’
      • ‘Nobody else in Ireland or Britain has his level of market penetration.’
      • ‘It was over target in relation to achieving customer penetration.’
      • ‘The potential cost reduction might translate into broader market penetration or more diverse applications.’
  • 3The perceptive understanding of complex matters.

    ‘the survey shows subtlety and penetration’
    • ‘It justified this penetration by reference to the satisfaction of popular desires, and the freedom of the press to enlighten the public.’
    insight, discernment, perception, perceptiveness, intelligence, sharp-wittedness, quick-wittedness, cleverness, smartness, incisiveness, keenness, sharpness, trenchancy, astuteness, shrewdness, acuteness, subtlety, clarity, acuity, discrimination, sensitivity, thoughtfulness, profundity, percipience, perspicacity, perspicuity, sagacity
    View synonyms


Late Middle English: from Latin penetratio(n-), from the verb penetrare ‘place within or enter’.