Definition of patronage in English:

patronage

noun

  • 1The support given by a patron:

    ‘the arts could no longer depend on private patronage’
    • ‘Private patronage was scarce and was dominated by expatriates and a small bourgeoisie.’
    • ‘The social respectability of science attracted the patronage of wealthy and influential figures.’
    • ‘Evidence of this philanthropic attitude can be seen all over this country in the very large number of Victorian public buildings built with private patronage.’
    • ‘Poor patronage for the art had forced the artistes to take up alternative employment for a living.’
    • ‘The artists can get their funding the old fashioned way… through private patronage.’
    • ‘Your support and ongoing patronage is very much appreciated.’
    • ‘That sort of sponsorship or patronage I should say, just goes way back.’
    • ‘Both encourage government patronage of the arts.’
    • ‘The West maintained a system of state, industrial, and private patronage.’
    • ‘Exploration, however, depended upon private patronage despite theorists imploring that maritime expansionism should be state-sponsored.’
    • ‘He wanted to be taken seriously as a composer and attract the patronage of the powerful, but he also delighted in showing-off in front of audiences.’
    • ‘The aim is to encourage patronage, so that access is improved and road congestion and environmental impacts are reduced.’
    • ‘But due to lack of finance and patronage, the students lost interest in the art.’
    • ‘Reed's generous patronage of contemporary American artists was exceptional in the early nineteenth century.’
    • ‘The first exhibition devoted to the collection formed by the Queen Mother reflects her interest in and patronage of contemporary artists from the 1930s onwards.’
    • ‘Without the patronage of readers like you at home, none of this would be possible.’
    • ‘Thank you for your continued patronage, input, and support.’
    • ‘But cooperatives also look to their members for necessary support, patronage and direction.’
    • ‘Of course, philanthropy and patronage have always played a primary role under capitalism, and even earlier.’
    • ‘As an artist I rely upon the support and patronage of a public audience; I rely upon my words and images being seen as I created them.’
    • ‘It enjoyed no government funding and no guarantee of private patronage.’
    sponsorship, backing, funding, financing, philanthropy, promotion, furtherance, help, aid, assistance, support, guaranty, encouragement, championship, advocacy, defence, protection, guardianship, aegis, auspices
    View synonyms
  • 2The power to control appointments to office or the right to privileges:

    ‘recruits are selected on merit, not through political patronage’
    • ‘In the past the civil service was used as an employment office for political patronage.’
    • ‘She dominated the distribution of court patronage and her political influence increased as the years progressed.’
    • ‘The crowning reform in Britain in the 1850s was the abolition of appointment by political patronage in favour of competitive examination.’
    • ‘Leaders of other parties have powers of patronage and can select their own people in positions.’
    • ‘Over-zealous political patronage, greed and power are behind the latest saga, no doubt.’
    • ‘In most states it is a one-time appointment, and a form of political patronage.’
    • ‘Imperial authorities also used their powers of patronage or appointment, the mechanisms of taxation, and the provision of public works, to the same end.’
    • ‘Such cheating and corruption thrive due to political patronage and the complicity of the authorities who are supposed to protect the citizen's interests.’
    • ‘A cynical politician who believed in the power of patronage, he knew almost everyone of importance in Scotland and how to appeal to their self-interest.’
    • ‘He or she will also have considerable patronage in making appointments to groups, including the police authority.’
    • ‘This degree of control over the inheritances and marriages of the wealthiest people in the kingdom meant that the king's powers of patronage were immense.’
    • ‘This belief was most evident in his use of royal patronage and in his appointments of councillors.’
    • ‘In return for common contributions, the subjects of all the kingdoms should have equal access to offices and patronage.’
    • ‘If he could not succeed himself, his whole political framework of support and patronage would be interrupted.’
    • ‘Even though royalty no longer holds the power of life and death, they still hold the power of patronage.’
    • ‘Two decisions, both reeking of political patronage, were most important in influencing the control of Australia's media.’
    • ‘At the same time its patronage and its power were greatly extended.’
    • ‘That's a tall order, especially without the kind of patronage the possibility of power provides.’
    • ‘The film highlights the immense power and patronage of the church.’
    • ‘Ancient assemblies such as the House of Lords are predicated on men's power, patronage and personal dominion.’
    power of appointment, right of appointment, favouritism, nepotism, partisanship, partiality, preferential treatment
    View synonyms
  • 3A patronizing or condescending manner:

    ‘a twang of self-satisfaction—even patronage—about him’
    • ‘Without a hint of patronage or condescension, he shows how both characters are victims of circumstance.’
    condescension, patronizing, deigning, stooping, disdain, disrespect, scorn, contempt, mockery
    View synonyms
  • 4The regular custom attracted by a shop, restaurant, etc.:

    ‘the direct train link was ending because of poor patronage’
    • ‘Public transport patronage in Sydney and Melbourne more than quintupled between 1890 and 1930 but slumped in the 1930s.’
    • ‘But like all service industries, whether subsidised or not, its ultimate survival depends on patronage.’
    • ‘Casters and carvers depended on commercial patronage.’
    • ‘I need to prepare for a new chapter in my coffee shop patronage.’
    • ‘My own patronage of his shop has been steadfast over these 27 years since that initial purchase.’
    • ‘At the time we were aboard, there was a small but well selected book collection, which included children's books, that attracted considerable patronage.’
    • ‘In order to encourage ongoing patronage of a particular store, loss-leaders tend to be products that consumers buy frequently.’
    • ‘Instead patronage increased only at a rate of between 2 and 4 percent annually.’
    • ‘Its proven client patronage is clearly stronger than ever.’
    • ‘The Transport Secretary also claimed there had been substantial increases in bus patronage, including in Leeds.’
    • ‘Still, while many downtown galleries are challenged by their isolation, they still manage to attract a healthy patronage.’
    • ‘The store, clearly overwhelmed with new customers, had a sign on the door that limited patronage to just 10 customers at a time.’
    • ‘Many restaurants were reluctant to participate in this study, believing it might interfere with customer patronage or employee service.’
    • ‘Immigration has enriched the range of restaurants, and restaurant patronage is rising.’
    • ‘Loyalty programmes work on the basis of providing rewards to customers in return for their continuing patronage.’
    • ‘Tom was a very hardworking person who worked the land and his haulage business enjoyed the patronage of a wide clientele over the years.’
    • ‘In these circumstances, the appropriate bus priority treatment may be analysed using the predicted traffic conditions and bus patronage levels.’
    • ‘The loyalty scheme would reward only online customers for their patronage, persuading those who don't buy online to test the water.’
    • ‘The rows of motorbikes parked in front of the toddy shop betrays its large patronage among the yuppie crowd.’
    • ‘A picket outside the casino earlier this month attracted about 80 people and resulted in a loss of patronage.’
    custom, trade, business, commerce, trafficking
    View synonyms
  • 5Roman History
    The rights and duties or position of a patron.

Origin

Late Middle English: from Old French, from patron protector, advocate (see patron).

Pronunciation:

patronage

/ˈpatr(ə)nɪdʒ/