One of the mysteries of the English language finally explained.
(in advertising) a close-up picture of the advertised product in its packaging.
- ‘‘Why does this lasagne not look like the pack shot,’ you wonder to yourself.’
- ‘There are two different types of internet advertising that require markings, those that use pack shots and other.’
- ‘If the markings in the pack shots are obscured, then a marking needs to be superimposed on the lower left corner of the pack shot or under the pack shot.’
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