One of the mysteries of the English language finally explained.
nounmass nountrademark in UK
A form of beef extract sold as cubes that are dissolved in water to make stock.as modifier ‘Oxo cubes’
- ‘Stir in the red wine, tomatoes, sugar and the Oxo cube dissolved in water.’
- ‘Best known in Britain are Bovril (a thick, syrupy dark brown substance), and Oxo (the crumbly 'stock cube'); both were originally intended for dilution as drinks.’
- ‘He would make great cheese on toast and add oxo and other things.’
- ‘Add some London Oxo to your meal.’
Late 19th century: from ox + -o.
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