Definition of own-label in English:



  • [as modifier] ‘a leading manufacturer of own-label breakfast cereals’
    another term for own brand
    • ‘As own-label has grown, brands have been squeezed off the supermarket shelves.’
    • ‘Similarly, Turkish manufacturers marketed their own-label jeans under foreign-sounding brands, such as Moment Jeans or Pyramid Jeans, as if they were imported.’
    • ‘Most own-labels in both the food and drink sectors have improved over the last ten years, and now the best often compete with the brand leaders - as well as being a good deal cheaper.’
    • ‘It's the equivalent of an own-label food line and should be aiming much higher.’
    • ‘One of the Tesco bargains I enjoyed is its own-label Chilean Merlot.’