One of the mysteries of the English language finally explained.
With plural (and later also singular) concord. Established or traditional means of mass communication considered collectively, especially contrasted with newer means; specifically media which are not interactive or do not involve the Internet.
1950s; earliest use found in Public Opinion Quarterly. From old + media.
old media/ˌəʊl(d) ˈmiːdɪə/
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