Definition of newsjacking in English:

newsjacking

noun

mass nounMarketing
  • The practice of taking advantage of current events or news stories in such a way as to promote or advertise one's product or brand.

    ‘timing is everything when it comes to newsjacking’

Origin

1970s (with reference to the theft of newspapers in order to sell them to scrap dealers): blend of news and hijacking; the modern use dates from the early 21st century.

Pronunciation

newsjacking

/ˈnjuːzdʒakɪŋ/