Definition of narrowcast in English:

narrowcast

verb

[NO OBJECT]
  • Transmit a television programme, especially by cable, or otherwise disseminate information, to a comparatively localized or specialist audience.

    ‘we have moved from broadcasting to narrowcasting’
    • ‘In the near future, candidates will face the ultimate narrowcasting society.’
    • ‘And advertisers might be able to narrowcast commercials made specifically for a particular type of viewer.’
    • ‘If there was an emerging trend it was about narrowcasting to specific audiences based on particular issues or demographics relevant to these audiences.’
    • ‘Some banks narrowcast ads for other products on their ATM screens while you wait for your cash.’
    • ‘In this sense, it is closer to narrowcasting than to broadcasting even while maintaining the possibility of broadcasting.’
    • ‘For some Canadian independent labels, narrowcasting - by genre and even by locale - has taken them right around the world.’
    • ‘The company has an almost fetishistic attachment to narrowcasting.’
    • ‘When I was a kid, the big, bold promise of cable TV was that there would be narrowcasting.’
    • ‘Cable television and the prospects of its narrowcasting have also played an important role, making the three networks truly dinosaurs and largely the buffoons of fettered broadcasting.’
    • ‘The set-up is one of the longest-running examples of an in-store media network, sometimes referred to as narrowcasting, or digital advertising networks.’
    • ‘Most important, direct-mail consultants are in the business of narrowcasting rather than broadcasting.’
    • ‘I feel like I've had a college course education in narrowcasting and building a Web presence.’
    • ‘Now there are hundreds of channels narrowcasting to every conceivable interest.’
    • ‘That means developing contact lists of the public, broken down per marginal electorate; broken down per issue - so that they can narrowcast.’
    • ‘Apparently the implications for broadcasting and narrowcasting, for social glue and public ethos, are enormous.’
    • ‘But there's an alternative role for Internet Protocol television, or IPTV: narrowcasting.’
    • ‘We're narrowcasting; there's any number of simultaneous streams we can send out to homes.’
    • ‘It doesn't just understand one of the fundamental of that what the web is incredibly good at, narrowcasting.’
    • ‘Broadcasting has turned into narrowcasting now, especially in the context of FM.’
    • ‘Some people call it niche retailing while others refer to it more colourfully as narrowcasting.’

noun

  • [mass noun] Transmission by narrowcasting.

    [as modifier] ‘dozens of narrowcast niche channels’
    • ‘With sufficient bandwidth could IP spell the end of traditional broadcast video delivery and become strictly videostreaming or mediastreaming to the end goal of personal narrowcasts?’
    • ‘‘Although cable can't hit this narrowcast level it can complement the message by providing more details via television,’ he added.’
    • ‘Here, the news isn't just partisan but gleefully partisan: conservative, red-in-the-face news narrowcast to the red states.’
    • ‘It can also use existing broadcast infrastructure, so it needs neither the infrastructure of narrowcast nor the construction of new broadcast infrastructure.’
    • ‘One of the significant cultural aspects of the Internet is that, given its narrowcast properties, it's been able to open up the discussion.’

Origin

1930s: back-formation from narrowcasting, on the pattern of broadcasting.

Pronunciation:

narrowcast

/ˈnarə(ʊ)kɑːst/