Definition of mood board in English:

mood board


  • An arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept.

    ‘we put together a mood board with key images and words that best convey the essence of the brand’
    • ‘Two work-experience girls have been brought in to make the mood boards and run the errands.’
    • ‘There are no patterns, mood boards, or sketch books.’
    • ‘People might not realise that making a Mood Board is a very time-consuming job.’
    • ‘I'd do what we call mood boards, concept boards.’
    • ‘Once you have enough pictures, pin them to a large piece of hardboard to create a 'mood board' which will illustrate the type of style you'd like for your own garden.’
    • ‘In the 'town hotels' category Daniel will be creating a 'mood board' of inspiring fabrics, photos and drawings for touching-up The Sun Hotel in Coniston.’
    • ‘Before his first visit, Michael asked the couple to compile a mood board with pictures from magazines of things they liked.’
    • ‘She pinned the scrap of paper to the mood board with a scarlet-headed pin.’
    • ‘Buried among a deluge of mood boards and contact reports, it'd been a few days since I'd enjoyed social human contact.’
    • ‘The design conference, which took place at Rheged, Penrith, featured mood boards with ideas for materials and sample designs that, it is hoped, will inspire the region's hoteliers.’
    • ‘Our first step was to put together a mood board to take a look at some palettes that had this quality.’
    • ‘We started thinking about it about a year-and-a-half ago, and have been focusing on the products using mood boards and diaries.’
    • ‘I watched as designers and art directors (from leading agencies) scan stacks of magazines and books for "ideas" then put them on a "mood board" to summarise their theft.’
    • ‘The mood board should point towards one style, or maybe two, but you don't have to stick to one theme or it may begin to look contrived.’
    • ‘"But she knew very much what she wanted and she brought us mood boards and told us what influences she would like us to use on the cake."’
    • ‘I had been required to work late at the advertising agency making mood boards and running around like a maniac soaking up the stress of others in preparation for a big pitch.’
    • ‘For just £250 for up to two rooms, plus £125 a room, they'll visit twice, prepare design and mood boards, and then project-manage.’
    • ‘You will probably have seen mood boards used on television make-over programmes but they are greatly under-rated by amateur designers.’
    • ‘It's a great idea to create mood boards at this stage.’