Definition of masstige in English:

masstige

noun

  • [mass noun], [usually as modifier] Used to refer to mass-produced, relatively inexpensive goods which are marketed as luxurious or prestigious:

    ‘top designers have been creating masstige lines’
    ‘the payoff for those selling masstige is that usually they make more profit than those operating in the worlds of super-discount or top-end luxury’
    • ‘She looked at the major trends in the industry, the first of which was the rise of the "masstige" segment.’
    • ‘The first exception is the 'masstige' brand that combines mass appeal with prestige.’
    • ‘How can you as a retailer combat the current onslaught of masstige?’
    • ‘When they come through your doors, tell them the story about each piece; tell them about the artists; and do all you can to excite them about images or sculptures that will be items of prestige, and not masstige, in their homes or offices.’
    • ‘Of those retailers that are succeeding in the current climate, a great many of them fall under the category of "masstige" brands and products that have high-end, prestigious characteristics but with prices and locations that make them accessible to a mass consumer audience.’
    • ‘They also sold a credit-hooked country the idea of "masstige," or mass luxury.’
    • ‘Although masstige products in new categories have great potential, they can be attacked by products that offer similar benefits at a lower price or by premium products that deliver a greater number of genuine benefits for a small price increment.’
    • ‘They don't pick all masstige all the time.’
    • ‘This consumer is showing a propensity to pick what they call "masstige," or "mass prestige" products, those that aren't nose-bleed expensive but are far from the bargain brands.’
    • ‘The 'masstige' brand commands a premium by virtue of sound branding and mass appeal.’
    • ‘Every masstige product, therefore, is a candidate for death in the middle.’
    • ‘Teach them to shop selectively, and teach them to trade up from masstige by offering products that are exciting and a good investment for them.’
    • ‘Given all that, you need to find ways to move them away from masstige and into the affordable art in your gallery, while developing them as a young collectors.’
    • ‘She discusses the rise of masstige and the watering down of the term 'luxury' and what that means for brands, as well as consumers.’
    • ‘Mass plus prestige equals "masstige", affordable luxury, class plus mass.’
    • ‘Masstige brands have particular appeal to urban consumers, who are always striving to be trendy but aren't above a bargain.’
    • ‘Peek in the shopping carts and you'll see evidence of masstige spending: a $205 watch nestled next to a bag of boneless, skinless chicken breasts; a 12-pack of batteries sandwiched next to a $40 bottle of imported French wine.’
    • ‘As car prices converge within the mid price range, examples of 'masstige' brands begin to stand out.’

Origin

1990s: blend of mass market and prestige.

Pronunciation

masstige

/maˈstiː(d)ʒ/