One of the mysteries of the English language finally explained.
The tailoring of mass-produced goods or services to suit the demands of individual customers; the practice of offering a wide range of similar goods for sale.
1980s; earliest use found in Minneapolis-St Paul CityBusiness. From mass + customization.
mass customization/ˈmas ˌkʌstəmʌɪˈzeɪʃn/
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