Definition of mass customization in English:

mass customization

noun

US
  • The tailoring of mass-produced goods or services to suit the demands of individual customers; the practice of offering a wide range of similar goods for sale.

Origin

1980s; earliest use found in Minneapolis-St Paul CityBusiness. From mass + customization.

Pronunciation

mass customization

/ˈmas ˌkʌstəmʌɪˈzeɪʃn/