verb

[WITH OBJECT]
  • Market (a product) on a large scale.

    ‘since the demise of the small local breweries, the only beers available have been mass-produced, homogenized, and mass-marketed’
    ‘mass-marketed video games’
    ‘the wide appeal of the material permits mass-marketing’
    • ‘It was the first mass-marketed organic wine in the United States.’
    • ‘Before the advent of mass-marketed soft drinks, children made ‘liquorice water’ by soaking a stick of liquorice until it dissolved in a bottle of water.’
    • ‘You can do a thousand things to maybe help your product tip, but it isn't something that can be engineered precisely, as a mass-marketed television or magazine advertisement or billboard campaign.’
    • ‘A standard can be a mark of excellence, something to aspire to, but in a mass-produced and mass-marketed world, standards mean an unending pursuit of sameness and mediocrity.’
    • ‘But researchers say costs will come down rapidly over the next decade or so as engineers perfect and mass-market the devices.’
    • ‘If a farmer or gardener starts using mass-marketed seeds, the abandoned heirlooms are likely to become extinct.’
    • ‘These revenue estimates are based on comparisons to similar mass-marketing ventures which tie movies and television shows in with associated merchandise and services.’
    • ‘Promoters who mass-market tax dodges now must disclose their deals and customers' names.’
    • ‘Their music exudes a rare blend of originality, sultriness and carefree innocence that's all too missing in today's over-produced and mass-marketed scene, and for that we give kudos.’
    • ‘The child-rearing advice which parents read also took on a commercial flavor during the late 1910s and 1920s. First, the advice itself was mass-marketed.’
    • ‘He added that ‘a half million consumers is nowhere near our ultimate ambition to create a mass-marketing vehicle.’’
    • ‘Her goal is to mass-market her own brand of feminism - and in the process, to make her mark on the world.’
    • ‘Small distillers are convinced there is a market - albeit a tiny one - for distinctive, handcrafted alternatives to mass-marketed spirits.’
    • ‘Any international film of any merit whatsoever has to be re-made, dumbed down and mass-marketed.’
    • ‘We're not talking about direct mail, mass-marketing, but personalized letters designed to get attention.’
    • ‘You can't treat the Web like a mass-marketing vehicle - not anymore.’
    • ‘Most use mass-marketing techniques to snare their victims, and the problem has worsened with the wider use of email.’