Definition of mass market in English:

mass market

noun

the mass market
  • The market for goods that are produced in large quantities:

    ‘mobile technologies have hit the mass market’
    [as modifier] ‘mass-market brands’
    ‘a proven mass-market product’
    • ‘BA has turned its business focus away from the mass market to target the high-end business traveller.’
    • ‘Today's top designers are working at rejuvenating some of the tired mass-market lines of big auto makers.’
    • ‘The sector is growing at an extremely high rate, with expansion occurring in both the mass market and in premium product sectors.’
    • ‘Luxury has proved a better source of growth and profits than mass-market cars.’
    • ‘She advertises in women's magazines, not on mass-market tv or outdoors.’
    • ‘While bicycles were becoming mass-market goods, automobiles remained elite commodities.’
    • ‘Possible new approaches include targeting specific investors instead of the current mass-market approach.’
    • ‘His greatest fame and popularity, however, came with colour prints designed for the mass market.’
    • ‘The vast array of portable Web-enabled devices in the mass market today is daunting.’
    • ‘It will be at least two years before mass-market retailers start catching up.’
    • ‘Freeland's strength is his ability to deliver what his audience wants without diluting it for the mass market.’
    • ‘What does it mean when our best literary magazines aspire to achieve success by mimicking mass-market general interest magazines?’
    • ‘As the demand for more business features increases, new technologies will be available in mass-market vehicles.’
    • ‘What makes essential oils different from the synthetic perfumes sold in most mass-market retail outlets?’
    • ‘European mass-market car makers are struggling in the face of intense price competition brought on partly by overcapacity in the industry.’
    • ‘I knew the pitfalls and things to watch out for when you move from being a specialty retailer into the mass market.’
    • ‘Eventually, the Internet may reconfigure how customers think of mass-market brands.’
    • ‘The phone companies have a track record of refining their offerings until they attract the mass market.’
    • ‘While all mass-market sellers are showing decreases, up-market brands are doing well.’
    • ‘The pioneer of cheap chic is scoring by selling designer lines at mass-market prices’
    non-specialist, non-technical, non-professional, amateur, lay, lay person's, general, middle-of-the-road
    View synonyms

Pronunciation:

mass market

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